Should designers code?

👤 Tami Evnin🏢 Product Designer, NASDAQ OMX tamiiiiiiiiiiii

👤 Tami Evnin tamiiiiiiiiiiii

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Daqground

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What happens when designers code?

Designer to designer

Compare email queue to JMS

Monitor job queue

Add indirect jobs to queue

Assign release job to editor

Notify team of self-claim

system at 6pm PST

Claim release job

Immediately alert team of

mistakes

Monitor job status

Ensure all jobs are processed

Update job status

Manage Job Queue

Claim Jobs

Manage Job Completion

Set distribution options

Add job to distribution

Distribute Release

Confirm release distribution with client

Confirm Job

Provide client support

Transfer tasks to correct team

Answer client calls

Forward support

messages to CAMs

Support Client

Sta! editorial desk

Generate job report

Allocate sta"ng resources

Manage Editorial Team

MANAGEJOBS

PROCESSJOB

INTERACTWITH CLIENTS

MANAGE EDITORIAL TEAM

Process job in a timely manner

Coordinate Tasks

Proofread release content

Edit release content

Process release in a timely

manner

Format release content

Process Job

Coordinate Tasks

NASDAQ OMX / GLOBENEWSWIRE EDITORIAL WORKFLOW MENTAL MODEL

Service TypeJob Entry Tracking Queue

Job Information

Job Scheduler

Job Utilities

Metadata

Wire release workflow

Job Editor

Job Inspector

Workflow

Translation Services

Yahoo EPR

News Archive

Search Messaging

Customer Notes

Control Panel

Homepages

Logins

System Configuration

Changes

Editorial Tracking

Earnings Calendar

Content Views

Content Creation

API Transactions

Report Processing

System Usage and Activity

Editorial or Management

Other Task

Editor Task

Conceptual Group

LEGEND

MENTAL SPACE

Portal

Auditing/Logging

”The VIsITorThe eDITorIt’s my responsibility to ensure that a press

release best represents the intentions of

our client.

Justine begins her day at 7:00 AM, typically a busy time of day because press release requests await distribution before the morning bell. She logs into GlobeNewswire and reviews the job queue. Before she begins work on a new release, Justine must meet with her colleagues in a web chat room where, throughout the day, all editors claim jobs as they come in. Claiming a job requires several disjointed steps. Justine claims a job in the employee chat room, then changes its status in a separate online queue. She calls the client to FRQ¿UP�WKDW�WKH�UHOHDVH�LV�UHDG\�IRU�GLVWULEXWLRQ�DW�DQ�DJUHHG�XSRQ�WLPH�

Before editing a release, Justine prints a physical copy of it and reviews a best practice checklist that is taped next to her monitor. She knows the list by heart, but she must be sure that every release has no errors. She edits the printed content line-by-line before copying/pasting and formatting the text into a web based text editor. Justine is often frustrated because so few clients follow the suggested best practices, but a printed copy makes it easier to catch common errors.

This press release includes several earnings tables. Each table requires thorough work on Justine’s part to ensure that the tables are correctly formatted for the newswire.

JUsTINe EDITOR, GLOBENEWSWIRE

Goals: Submit error free news releases; follow best formatting practices; stay on top of the job request queue and process any recent requests.

Pain Points: Each press release requires redundant formatting; many requests do not follow best practices; earnings tables require

Process

Challenges

• Varying experience levels

• Distributed teams

• Complex projects

Designer to developer

sidebar(collapsable)

main content

details preview(collapsable)

section header

Template (primary page elements)

sidebar

Utility Bar

company logo, name, ticker symbol, current

stock price, next report date, multi-listed link

Recommendation(static chart)

Price Target(static chart)

Scrolling

Estimates Nav (see Filters page)

Estimates Nav

A $798,000.99

E $698,000.99

Estimates Consensus

Indicates recently changed (up / down)

R $798,000.99

E $698,000.99

indicates Restated Actual

A $798,000.99

E -100,000.00

R $798,000.99

E $698,000.99

normal hover

% difference between Estimate & Actual

Slides up from utility bar

High 45

Low 35# Analysts 20

We are free to explore better

options :)

Not % - that's Surprise

sidebar company logo, name, ticker

symbol, current stock price, next

report date, multi-listed link

ChartRecommendation (static chart)

Price Target(static chart)

Estimates Nav (see Filters page)

12 Month Change (chart)

12 11 10 9 8 7 6 5 4 3 2 1 0Time

Chart shows measure value over previous 12 months (from date selected)

measure by broker

Clickable(reveals breakdown

by Analyst in sidebar)

Scrolling

Sidebar

Estimates Consensus11:15AM, 1 April 2014

Clickable(reveals

breakdown by Analyst in sidebar)

add Up and Down arrows by Estimate

data table

currency & view controls

data table

currency & view controls

L2R: Currency, Recently Changed,

Supplimentary Data, Historical Data

Notesand Accounting Practices

Estimates Consensus with Preview panel (right) expanded

Table header fixed (not to scroll out of

6 March, 2014Previous Actual

has been ditched

main content

section header

Utility Bar

Estimates / Summary

main content

section header

Utility Bar

Estimates / Broker

-- --sidebar(collapsable)

main content

section header

Utility Bar

Estimates / Detailed

Shorter header

linking to Estimate Details

Contact Vendor - follow guidance from

Profiles

25 March, 2014

Recently changed (highlighting)

has been ditched

See Filters / Sidebar page

for details

-- -- -- --

Guidelines

• File structure & sharing

• Naming conventions

• Timelines and deadline

• Prototype vs. Production

• QA

• Access & understanding

What else happens when designers code?

Working with product mgmt

Product Owner

We will want to get designs in from of clients as soon as feasible... This is one where I think users really will need to click around and try to use the tool rather than view a sketch. [This] is one of the top testing priorities, so I would want to test that broadly.

Product Owner

We will want to get designs in from of clients as soon as feasible... This is one where I think users really will need to click around and try to use the tool rather than view a sketch. [This] is one of the top testing priorities, so I would want to test that broadly.

What is the value of designers who code?

A Vice President

Does have a product design team code these prototypes help us ship faster?

Another Vice President

It provides better direction. More clarity. And much cleaner code. But the speed isn’t really the big advantage.

Clarity

Sustainability

What happens when designers code?

How can organizations support designers who code?

Trust.

What have you seen happen when designers code?

How can your organization support designers who code?

How can designers help organizations support designers?

How can designers help organizations support designers who code?

👤 Tami Evnin🏢 Product Designer, NASDAQ OMX tamiiiiiiiiiiii

Thanks!

Should designers code?

Design

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