Structured Content Part 2: Why designers should care
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Structured Content: Why Designers Should Care August 17, 2016 Dori Kelner, Managing Partner Sleight-of-Hand Studios
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Transcript of Structured Content Part 2: Why designers should care
Structured Content:Why Designers Should Care
August 17, 2016
Dori Kelner, Managing PartnerSleight-of-Hand Studios
About meSurvey data collectionData warehousingTechnical project managementDesign strategistFoodie and oenophile
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Common Vocabulary
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Unstructured ContentTrapped in the body fieldStyling and relationships are static and locked
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“Get your content ready to go anywhere because it’s going to go everywhere.”
—Brad Frost
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Plan for Structure1. Content modeling2. Design systems
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Content ModelingFielded content chunksConsistent semantic markupVisual hierarchy/importanceControl data feeds
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PERSON
Full NameFirst nameLast name
ImageSummary
BioRole
AffiliationFeatured
1
Name Description Title Field
Body Field Fields Type Widget Size Required
Person Information about people who interact with the site
Full name BioFirst name Text Text 20 Yes
Last name Text Text 20 Yes
Headshot Image Image Yes
Summary Text Text 120 Yes
Role Term Reference - role Select list Yes
Affiliation Entity Reference - workplace Select list Yes
Featured Boolean Single on/off checkbox No
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RECIPETitle
SubtitleShort summary
SummaryPersonImageVideo
IngredientsProcess
Nutritional infoYield
Cook timePrep timeCategory
RatingComments
Content priority
PROCESS
Steps
CATEGORY
Title
INGREDIENT
MeasureQuantity
Name
PERSONFull NameFirst nameLast nameSummary
BioRole
Affiliation
ROLE
Title
REVIEW
RatingComment
STORE
NameAddress
CityState
Ingredient
AFFILIATION
Title
schema.org
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“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”
The CMSCan your CMS do this?
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Content: Person
Content List (entity reference): AffiliationTerm reference: Role
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Design SystemsPattern LibraryAtomic Design
ConsistencyCohesivenessReusability
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Label
Input
Button
2
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ReusableScalableDevice agnosticFuture proofingContent becomes data
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Do you know where your content is?
Separate Content from PresentationTrue device agnosticism
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Dori Kelner, MSManaging PartnerSleight-of-Hand [email protected]
Drupal groups: dmkelner
Twitter: @dorikelner
LinkedIn: https://www.linkedin.com/in/dorikelner
