description
Your retail relationships are the key to category and brand growth. Whether you’re the category captain or the underdog, the basics of being influential are the same, but you need to scale your plans accordingly. With insights gained from working with many of the world’s top CPG brands and retailers, we’ll help you understand the opportunities for innovation at retail and how to get concepts sold in. Retailers will learn how to better leverage their vendor partners to grow categories. This is a presentation entitled “Manufacturers and Retailers: Partnering for Success” that Dr. Kris Medford, Ph.D, Director of Shopper Sciences, Interbrand Design Forum delivered at the 2012 Shopper insights in Action Conference.