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                                    1. Protect Local Character and ProsperityMorgan Hill is unlike any other place in the world. By choosing to support locally owned businesses, you help maintain local diversity and distinctive culture.2. Community Well-BeingLocally owned businesses build strong neighborhoods by sustaining communities, linking neighbors, and by contributing more to local causes.3. Local Decision MakingLocal ownership means that important decisions are made locally by people who live in the community and who will feel the impacts of those decisions.4. Keeping Dollars in the Local EconomyYour dollars spent in locally-owned businesses have three times the impact on your community as dollars spent at national chains. When shopping locally, you simultaneously create jobs, fund more city services through sales tax, invest in neighborhood improvement and promote community development.5. Job and WagesLocally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.6. EntrepreneurshipEntrepreneurship fuels economic innovation and prosperity, and serves as a key means for families to move out of low-wage jobs and into the middle class.7. Public Benefits and CostsLocal stores in town centres require comparatively little infrastructure and make more efficient use of public services relative to big box stores and strip shopping malls.8. Environmental SustainabilityLocal stores help to sustain vibrant, compact, walkable town centres-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.9. CompetitionA marketplace of hundreds or thousands of small businesses is the best way to ensure innovation and low prices over the long-term.10. Product DiversityA multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.