2215 Liberata dr, morgan hill

MarketingMatters

Especially prepared for Mr. Jesse Castillo

& Mrs. Jo Roni

DearMr.JesseCas+llo&Mrs.JoRoni,Whatsthedierencebetweensellingyourhomeorsellingitforthemaximumpossiblesalepriceinthemarketplace?Thedetails.Whetheritsaprovensalesapproach,eec+vemarke+ngcampaigns,oru+lizingourexis+ngnetworkofqualiedagentswithJoeVelasco@InteroRealEstateServices,nodetailisoverlooked.WhoyouworkwithintodaysmarketmaOers.WithaprovenTrackrecord,therightskillsetandyearsofexperience,VelascoGroup@InteroRealEstateServiceshasallthetoolstosellyourhome.Ifyoureseriousaboutsellingyourhome,wereseriousaboutgeQngthejobdoneusingthebestmarke+ngapproach;leavingnostoneunturnedandachievingthehighest,bestpriceandterms.WewillmarketyourhomethoughourPres+gioMarke+ngProgramheadedbyourleaderAlainPinelonaLocal,Na+onalandGloballevel.Wehavepreparedthesetwobooksforyourreview.Welookforwardtoourmee+ngTuesday4/29@2pm.

Joe Velasco, Realtor 650.833.8498 [email protected] LIC. # 01309200

Facts About Your Home!

Primary Owner: Jesse Castillo and Jo Roni!Property Address: 2215 Liberata Dr, Morgan Hill!

Property Details:!

Bedrooms: 4 Year Built: 2005Bathrooms: 6 Garage: 4Zoning: AW Square Feet: 7,490 SF No. of Stories: 2 Lot Size: 11.16 AC

Public Schools:!!

Nordstrom Elementary !Martin Murphy Middle !

Live Oak High!! !!

Table of Contents!

-Team -Our network -Magnetic Marketing -our sales approach -Luxury Marketing

-joe Velasco -Kim Jennings -Marylou Maggetti -Anita Salas -Rusty PAAP -Greice Lane

Teamwork divides the task & multiplies the success.

Recent Achievements!

Intero Chairmans Circle 2014 and 2015!(Ranked Top 1% Worldwide)!! Intero Presidents Circle 2011, 2012, 2013.!! Top 1% Sales Agent/Team at Intero Real

Estate Worldwide 2014 and 2015!! Best Real Estate Agents in California 2015! ! Voted Americas Best Real Estate Agents for California for Individuals on RealTrends.com 2013!! Featured in Top Agent Magazine for 10/2013!! Top 10 Company wide Listing Agents at Intero Real Estate!

DECEMBER 2015

JoeVelasco

Mission Statement!

Our clients needs always come first. We strive to always provide value far in excess of our

clients expectations. Our constant goal is mutual respect, and long term relationships

that are beneficial to all parties.!

Real Service, Real Solutions, Real Estate!!

Kimberly Jennings, Realtor

Joe Velasco, Realtor Velasco is a licensed real estate agent with the State of California. For many years Velasco has offered full service, innovative and dynamic real estate sales team under the Intero Real Estate Services umbrella creating a recognized and proven brand in the Bay Area. Velasco has been in the real estate business for over 16 years in all three aspects of the business: retail real estate sales, retail lending and real estate investment and home development. Velasco works with all sellers and buyers, that range from luxury home sellers-buyers, representeddeveloperson multiresidential home & condo developments as sellers and buyers, long term and short term real estate investors, to your first time home buyers. Since joiningInteroReal Estate 2011 , Velasco for three years consecutivelyhas been a Top Sales Agent, making him a member of the elite Presidents Circle @ Intero for 2011, 2012, 2013 and in 2014 earned the prestigious Chairmans Circle Award ranking him and his team in the top 1% worldwide.!Velasco founded two very successful retail and lending companies in 1997 known as, "Americas Realty Inc." and "Baytek Mortgage Inc.," with over 14 locations throughout the Bay Area and Central Valley. In 2006 Velasco successfully sold his chain of retail lending and real estate sales offices. Then in 2009 joined Coldwell Banker Real Estate followed by Intero Real Estate Services in 2o11. With his real estate experience, knowledge and powerful negotiation skills, Mr. Velasco provides a service that continually exceeds both his clients' and investors expectations further distinguishing him from the competition. Velasco resides in the Silicon Valley with his beautiful wife and daughters.!

Kimberly Jennings isa licensed Real Estate Agent with 12+ years experience. Jennings initially started her career in commercial and residential lending. Jennings in 2002 made the transition into residential real estate sales. Through her highly developed network of professionals, Jennings has represented many home sellers, buyers and select pool of developers which gained her recognition quickly as a top agent.!Jennings clients appreciate her excellent communication and negotiation skills. Her commitment and dedication has given her the ability to match people with select property. Jennings realizes that each individual-family has specific needs and she works hard to ensure that those needs and wants are not just met, but exceeded.!Jennings resides in the Silicon Valley with her husband and is a proud mother of three. Prior to joining the real estate industry, Jennings was a two-sport athlete at the University of Southern California where she played basketball and soccer. Kim went on to play professional soccer in the WUSA where she competed and traveled with the best players in the world. She knows exactly what it takes to be on a winning team!

Anita Salas, Realtor

Marylou Maggetti, Realtor

Anita Salas brings 8+ years of real estate experience, a reliable real estate agent on your side to smooth the way and get the job done! Anita's enthusiasm and dedication brought her to Velasco Group to both advocate for the home buyers or assist the home seller to successfully sell their home.!Her clients benefit from the latest internet tools to help them analyze home values, advertise homes, search for homes, and familiarize them with the market. When Anita is not selling real estate she enjoys her free time with family, friends and the Marina-Yacht Life. !

Since 2007, MaryLou Maggetti has been helping clients throughout Silicon Valley buy and sell real estate for the best possible price. An attentive listener and accomplished negotiator, MaryLou understands what it takes to close a deal. Always upholding the highest level of integrity to represent the best interests of her clients, she is committed to honest and open communications, and impeccable customer service. MaryLou is a Silicon Valley native with an intimate understanding of the local real estate market and its diverse neighborhoods. Whether helping first time buyers to find their perfect home, or helping sellers maximize the market, MaryLous knowledge, determination and passion are evident in each transaction.!Prior to becoming a licensed Realtor, MaryLou worked in mortgage lending. Her experience with financial institutions and the lending process gives her insights beyond the average Realtor, to guide clients through the financial complexities of real estate transactions, successfully and worry-free. MaryLou speaks fluent Spanish and is a member of the National Hispanic Organization of Real Estate Associates (NHORA).When not selling real estate, MaryLou enjoys wine tasting, a passion for the arts and spending time with friends and family.!!!

Greice Lane, Marketing Assistant

Rusty Paap, Realtor

Greice Lane is Velasco Group's, Licensed Executive Marketing and Administrative Assistant. Mrs. Lane graduated with a B.S. in Business Management from San Diego State University and recently relocated from San Diego to Palo Alto. She is excited to grow her career in the Bay Area with The Velasco Group at Intero Real Estate.!!Greice is experienced in supporting high level executives.Most recently, she supported a very prestigious Commercial Real Estate office in La Jolla, California. There shefulfilled several roles such as social media guru, asset management coordinator, California Notary, and bank reconciliations expert.!!During her free time she enjoys spending time with herhusband and family,traveling to exotic places and reading. !

Rusty Paap, Listing Partner and Sales Leader of the Top Selling Velasco Group, is a 14 year veteran of the residential sales industry. Beginning his career in 2001 as a mortgage consultant for a high-volume mortgage brokerage, Paap's work ethic and strong organizational skills sparked a promotion to Office Manager, where hebuilt a team of realtors and loan consultants and oversaw all aspects of their marketing programs, pricing strategies, and business operations through 2008. Building off of his experience as manager and later running his own franchise office, Rusty decided to focus all of his energy on residential real estate sales and joined Intero Real Estate Services in 2011. Soon after, Rusty allied with Joe Velasco and formed the dynamic Velasco Group, which is currently ranked Top 1% Worldwide in sales volume, projecting more than $100 Million in sales volume in 2015 and ramping up for a 2016 that is larger still. With a team of 6 sales agents, two full time assistants, Velasco Group has become the premier real estate team in the Silicon Valley representing home sellers and buyers as well as opening and selling out small and large new home developments throughout the Silicon Valley and neighboring areas. !Aside from his real estate career, Paap is also a published writer, having written several profile articles on World War II and Korean War Veterans in hopes to honor their courage and commitment to the American Dream. Paap also owns a recording/publishing company where he has executive produced, performed on, and co-engineered countless songs and long-play records, some of which have received substantial airplay in rotation in college radio. !

Relationships That Sell!The National Association of Realtors states that all properties sell because of Agents. At the Velasco Group, we specialize in:!

- Broker Tours!- Agent Networking!- Relationships with Top 100 Agents along the Coast!- Intero Network of more than 42,000 agents!- National Referral Network!- Conventions Networking and more.!- Top Agent Network!- Berkshire Hathaway Affiliate!

Our network, local relationships and global!reach will help you sell your home faster and !for more money.!

Our Network

As an affiliate of Leading Real Estate Companies of the World our company is a global not just local real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. Our organization produced more home sales volume in 2013 than any national real estate network, $314 billion, representing over one million transactions.

MORE U.S. HOME SALES VOLUME IN 2013

THAN ANY NATIONAL REAL ESTATE BRAND Volume shown in billions of dollars

Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2013 production.

300

250

200

150

100

50

0

$314

$221

$80

$131

$122$114

$44

$28 $22$19

$12

$267

Intero and Leading Real Estate Companies of the World

Coldwell Banker RE/MAX Keller Williams Century 21 Prudential Berkshire Hathaway Home Services Real Living Sothebys International Realty ERA Realty Executives Better Homes & Gardens

Intero and Leading Real Estate C

ompanies of the W

orld

Magnetic Marketing

'HQLWLRQ1mag-net-ic mar-ket-ing

Attraction based marketing; we use many ways to capture attention and interest of buyer prospects such as:

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s,UXURYFURNITURESTAGING

s%LECTRONICADCAMPAIGNS

s#USTOMIZEDWEBSITEANDDOMAINNAME

s3EARCH%NGINE/PTIMIZATION

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s&EATURELISTINGONTOPREALESTATESSITES

s)NTERNATIONALMARKETING

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cuStoMizeD for your hoMe by the velaSco group

We provide you with the mostcomprehensive, innovative marketingcampaign, using tools that otheragents simply do not offer.

Marketing Proposal!The Velasco Group! VS.! Other Agents!

- Team Approach!!- Professional Photography!!- Lifestyle Video of Home!!- Advertising in Local, !Regional and National!Publications!!- Customized Direct Mail!Campaigns!!- 4 page Brochures!!- Specialized Property!Websites!!- Customized Video Tours!Posted to Multiple Websites!!- Electronic Ad Campaign!Sent to Thousands of Potential!Buyers!!- Weekly Open Houses!Including Holidays!

-Solo Agent!!-Point & Shoot!!-No Weekly Ads!!-Limited Print !Advertising!!!-No Direct Mail!Campaign!!-One Sided Flyer!!-No Website!!!-No Video Tours!!!-No Electronic Ad!Campaign!!!-Inconsistent Open!House Schedule!

The Velasco Group kept their word. They created a specific strategy!for our home, raised the price and began a marketing plan that worked. In 60 days, after having the house on the market for a year, we had two solid offers and a third waiting in back up.!

-Jack!

These are the costs that we invest into the saleof your home; our expense, not yours!

0ROFESSIONAL3TAGINGUPTOxxxxxxxxxx $5,000.00

0AGEIN,UXURY(OME-AGAZINExxxxxxxx $1,495.00

.EIGHBORHOOD5PDATE&LYER#IRCULATIONK(OMESxxxxxxxxx$950.00

0ROFESSIONAL @*UST ,ISTED 0OST #ARDS xxx $800.00

0ROFESSIONALh*UST,ISTEDv0OST#ARDSxxxxxxx $800.00

0AGE IN,OCAL0APER $675.00

0ROFESSIONAL6IRTUAL($4OURxxxxxxxxx $460.00

0ROFESSIONAL"ROCHURESxxxxxxxxxx $360.00

)NTERACTIVE&LOOR0LANxxxxxxx$250.00

#USTOM$OUBLE0OSTh&OR3ALEv3IGN$165.00

YOUR HOME, YOUR INVESTMENT, TEAM EFFORT.WE PARTNER WITH YOU.

print Marketing

We create custom print marketing materials for your home including direct mailers, just listed postcards, ANDADVERTISEMENTSINTOPPUBLICATIONS

JUST LISTED CARDS - #USTOMDESIGNEDINHOUSEANDMAILEDOUTTO

sOFYOURIMMEDIATENEIGHBORSs0ASTCLIENTSs/URPERSONALANDPROFESSIONALSPHERE

s/UTOFAREAAGENTSTHEIRCLIENTSs4ARGETMARKETING

JUST LISTED HoT SPoT foR LUxURY LIVIng VELASCo gRoUP

$2,000,000BEDS\BATHS6ELASCO'ROUPNET

Digital Marketing

Prospective buyers get real-time updates on your listing through a variety of digital channels including, but not limited to:

s!CUSTOMWEBSITEANDDOMAINFORYOURHOMEs4OPREALESTATEWEBSITESINTHE53s4OPREALESTATEWEBSITESIN!SIA%UROPEAND3OUTH!MERICAs3OCIALMEDIABLASTSON&ACEBOOK4WITTER)NSTAGRAMAND9OUTUBE

The First 48 Hours!

First 48 Hours!- Install 2 post Sign Create Home Preparation Timeline!- Order Home Inspections!- Schedule Professional Staging!- Schedule Interior and Exterior Property

Photography!- Prepare all Marketing Materials!(Brochure, Direct Mail and Flyers)!- Schedule all Print Advertising Materials!(Newspaper Ads)!- Schedule Email to Top 100 Producing

Agents!- Schedule Email Blast to Thousands of

Potential Buyers!- Determine Date to go on MLS!- Schedule Broker Tours!- Schedule Open Houses!

Weekly!

- Weekend Open Houses!- Property Showings!- Online Advertising!- Weekly Update to Seller on Property ! (Monday Morning)!

Our Sales Approach!

The sales approach at the Velasco Group is simple- we do what it takes to sell your home in a timely manner. While our sales approach is comprehensive, communication is the vital component to our success. As a sales team, we are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing escrow, we will communicate with you on a weekly basis. As the results on the following pages will indicate, our sales approach simply works.!

The Selling Process

Initial Consultation

Establish Time Framest Agency servicest Market conditionst Determine market pricet Agency relationship

Open Escrowt Coordinate opening of escrow with title agentt Order preliminary title report

Home Reports / Inspectionst Natural hazardt Disclosuret Envirocheckt Applicable inspections (home/pest/pool/etc.)

Disclosurest TDSt Supplemental seller checklistt Earthquake hazards reportt Insurance disclosuret Statewide advisory

Phase One

PhaseTwo

PhaseThree

Marketing

t Enter on MLSt Send out office email noticet Schedule open houset Put property on broker tourt Order property flyerst Initiate internet marketing plan

Report/disclosure reviewt Read and review all reports and disclosures to prepare for review with clientt Review reports and disclosures with client

Review offerst Review offers with sellert Prepare counter offerst Verify contigency periodst Verify loan rates with lender

Initial Escrow Period

t Submit contract to escrow officert Report pending sale to mlst Confirm that buyer has received all disclosurest Place sale pending sign on propertyt Record contigency datest Coordinate buyer inspections

Transaction Reviewt Ensure all disclosures docs are signed properlyt Ensure buyer has recieved all pertinent document/reportst Confirm loan approval conditions and document delivery timelines

Contingency removalt Review repair requests negotiate/confirm repairst Remove contingenciest Confirm move in date with buyer's agentt Schedule final walkthrought Change MLS status to DNS

Record/transfer title & close escrowt Review docs with sellert Confirm sign off datet Key exchanget Sign offt Escrow closed

What Others Are !Saying About !The Velasco Group!

We employed the services of the Velasco Group to sell our 5 bedroom home in Los Altos, CA in the second half of 2014. Prior to hiring them, we had used the services of two other real estate brokerage firms over a period of 1.5 years with no success. Within 5 weeks of hiring Joe and Rusty, we had competing offers and ultimately closed a sale. What we originally saw in Joe and Rusty was a very business-like approach, with a solid compliment of aggressiveness. What we actually received was all of that, plus a burning desire to build activity and create results, all completely surrounded by the wonderful communication skills back to us. And the intangible we never saw at the beginning, but existed throughout, was an attitude of taking a personal stake in the project and not accepting anything les than outright success. We could not have been more pleased by the services of Joe and Rusty. We both highly recommend them to anyone looking to sell a property.!

11765 Winding Way, Los Altos CA!

It took me almost 1.5 years to get done what Joe & Rusty accomplished in 3 weeks! There are very few agents, if any, that will give you the same kind of service and deliver the same kind of results as Joe & Rusty.!!

14151 Montebello Road, Cupertino CA!

Velasco Group helped us prepare our house for sale (advised on landscaping and pre-emptive inspections), prepared a strategic plan for the timing of the house hitting the market, got our house lots of attention publicized the listing a lot, and then navigated us through the escrow process with great attention to detail and skill. We received an above asking, all cash offer the day it hit the market. Many of our friends in the same neighborhood are still trying to sell their houses because their agents werent as knowledgeable/strategic. If you want results, theses are the people to work with.!!

22170 Cloverly Court, Los Altos CA!

Adress City Price340$Pheasant$Run$Dr Danville,$94506 $2,825,0005383$Blackhawk$Dr Danville,$94506 $2,775,00011785$Winding$Way Los$Altos,$94024 $2,550,00021680$Calero$Creek$Ct San$Jose,$95120 $2,200,00010971$Terry$Way Los$Altos,$94024 $2,079,000356$Santana$Row$#310 San$Jose,$95128 $2,000,0001580$Meadow$Ln Mountain$View,$94040 $1,990,0002342$Yale$St Palo$Alto,$94036 $1,950,000579$Torwood$Ln Los$Altos,$94022 $1,949,00022160$Cloverly$Ct Los$Altos,$94024 $1,890,000333$La$Cima$St Soquel,$95073 $1,800,0001470$Settle$Ave San$Jose,$95125 $1,700,00010485$Phar$Lap$Dr Cupertino,$95014 $1,685,00014151$Montebello$Rd Cupertino,$95014 $1,600,000856$DeNardi$Way San$Jose,$95126 $1,150,0001561$Glen$Una$Ct Mountain$View,$94040 $1,493,00011064$Crothers$Rd San$Jose,$95127 $1,470,000109$DeNardi$Ln Mountain$View$94043 $1,452,000950$Nevada$Ave San$Jose,$95125 $1,435,00015988$Flintlock$Rd Cupertino,$95014 $1,400,000108$DeNardi$Ln Mountain$View$94043 $1,364,0001449$Gilmore$St Mountain$View,$94040 $1,355,000414$Oconnor$St Menlo$Park,$94025 $1,349,0002075$Merlot$Dr Morgan$Hill,$95037 $1,340,0001554$Marcia$Ave Willow$Glen,$95125 $1,250,000100$DeNardi$Ln Mountain$View$94043 $1,249,000460$N.$Whisman$Rd Mountain$View$94043 $1,239,888844$DeNardi$Way San$Jose,$95126 $1,189,000856$DeNardi$Way San$Jose,$95126 $1,188,8883333$Delta$Rd San$Jose,$95135 $1,180,000

Sold Properties by Velasco Group

470$Sierra$Ave Mountain$View,$94041 $1,155,0002747$Trovata$Ct San$Jose,$95135 $1,152,88819072$Taylor$Ave Morgan$Hill,$95037 $1,150,0003371$Dover$Rd Redwood$City,$94061 $1,100,000118$Naramore$Ln Los$Gatos,$95032 $1,100,0001710$Miller$Ave Los$Altos,$94024 $1,000,0001420$W.$Hedding$St San$Jose,$95126 $955,0001025$Lenor$Wy San$Jose,$95128 $939,000846$W$Taylor$St San$Jose,$95126 $920,000495$Giannini$Dr Santa$Clara,$95051 $905,0003875$Live$Oak$Ln Morgan$Hill,$95037 $875,0001685$Gretel$Ln Mountain$View,$94040 $872,000118$Naramore$Ln Los$Gatos,$95032 $870,000155$Hamilton$Ave Mountain$View$94043 $849,00015375$La$Arboleda$Way Morgan$Hill,$95037 $845,000323$El$Molino$Wy San$Jose,$95119 $830,0001275$Michigan$Ave Alviso,$95002 $828,888127$Chesham$Ave San$Carlos,$94070 $800,000

Sold Properties by Velasco Group

Our integrity, supported by widespread market knowledge and experience, will help you price your home as competitively as possible.

Pricing Strategies

The Right Price. The closer you price your home to fair market value, the more likely it is to sell quickly, and at the optimum price.

Interos professional real estate agents will help you evaluate your homes most marketable features in relation to current real estate market trends in surrounding areas and your specific neighborhood. Then, theyll assist you in deciding on a reasonable, realistic, and competitive asking price. Our ultimate goal is to gain attention and exposure, so that youll receive an acceptable offer as quickly as possible.

The length of time your property is on the market may affect the selling price you receive. Pricing your home competitively from the start will create more activity among buyers and brokers, and will decrease the time it takes to be purchased.

Pricing your home 15% over market value means it will appeal to 20% of homebuyers



Pricing your home at fair market value means it will appeal to 95% of homebuyers

Pricing Your Home

If your home is priced competitively...Youll receive acceptable offers quickly. But pricing your property higher than comparable listings may actually help sell your neighbors home faster than yours. Here are some things to consider:

How soon do you want to sell your property? Statistics clearly prove that the narrower the gap between your agents estimate of value and your asking price, the sooner youll receive an offer.

How does your home compare to others in the area? Your agent has access to important details about current listings and recently sold properties through the Multiple Listing Service (MLS). You can use this information to evaluate the competition youre up against and analyze the effect of market conditions in your area. Then you can determine your price by comparing your home to ones similar in age, size, condition and location.

How much will buyers offer? The cost of your next home, your need to pay off an existing mortgage, or your hope for a dollar-for-dollar return on home improvements wont affect a potential buyers perception about the value of your home.Buyers will assess your property through comparisons with other homes in similar condition with comparable features and amenities. Potential buyers are the true appraisers and its their evaluation that matters.

If you think your house is worth so much more Unfortunately, emotion and pride of ownership have no place in the pricing process. Sellers speak of value, amount invested, and what they can afford to take. However, buyers focus on price, condition, and similar properties that are currently available.

Should you leave room for negotiating? You greatly enhance the chances for a quick sale at or near your asking price when it can be substantiated by comparable sales data. You want to be sure that statistics and local brokers can justify your price. Dont risk having agents neglect to promote your property to potentially qualified buyers simply because its out of their price range. Keep in mind that if you do receive an offer at an unreasonably high price, it will be tested during the appraisal and lending process.

What should you think about the first offers that come in? Early offers can be your most realistic test of the current market. They often come from serious buyer/agent teams who have been searching the market for a long time and know it well.

A property generates the most interest within the real estate market community when it first goes on the market.

By pricing your property realistically from the beginning, you can benefit from the greatest interest among buyers and brokers.

Houses priced above fair market value take longer to sell.

Pricing your property competitively will help your property sell in the shortest time possible and thus avoid the stigma of longevity on the market.

When priced above fair market value, fewer buyers are willing to consider your property or respond to your ad.

Pricing your property competitively will help attract the greatest number of potential buyers.

Taking Longer to Sell

Missing Peak Selling Activity

Losing Potential Buyers

Listing Price Above Market Value

Days On Market

Listing Price At Market Value

Risks of Overpricing

Interested Buyer Showings

Weeks On Market1 2 3 4 5 6 7 8 9 10 11 12 13 14

Peak Interest

+15%

+10%

Fair Market Value

Below Market Value

+5%

Asking Price in Relation to Fair Market Value

Appeal to Potential

Homebuyers.

10%

25%

50%

95%*

100%

* Approximately 5% of serious homebuyers are looking for a bargain and will not bid on a home at fair market value. They will concentrate on homes For Sale By Owners (FSBOs).

Twelve Month Custom Marketing Strategy for2215 Liberata Drive

Morgan Hill, CA 95037

Joe Velasco, REALTOR

650.833.8498 [email protected]

Lic.#01309200

A Luxury Collection.

Online Marketing: InteroRealEstate.com, InteroPrestigio.com, LuxuryRealEstate.com, LeadingRE.com,

LuxuryPortfolio.com, PropGoLuxury.com, WSJ.com, Asia.WSJ.com, Zillow.com, Trulia.com,

ContraCostaTimes.com, MLSListings.com, Frontdoor.com, Yahoorealestate.com,

MercuryNews.com, Realtor.com, Juwai.com

Intero Prestigio Virtual Magazine featured listing LuxuryRealEstate.com homepage featured property of the week (2) Facebook advertisement targeted to affluent potential buyers Social media site posting:

YouTube, Facebook, Twitter, Pinterest

dedicated channels to Intero Prestigio homes

Virtual Tour

International and National Marketing: Submission to Luxury Portfolio for potential homepage placement Submission to Luxury Portfolio for blog entry Wall Street Journal Ad (U.S. version) Wall Street Journal Ad International Edition E-blast to luxuryrealestate.com network (~13,000+ email addresses)

Local Print Marketing: Geo-targeted direct mail campaign (250 mailers per quarter, for the first 3 quarters) 1 page in appropriate local newspaper 1 page in appropriate lifestyle magazine

A Luxury Collection.

A Prestigio International home is given an elevated level of exposure through its carefully craftedmarketing portfolioset up to showcase your home to relevant markets locally, nationally and globally. Customized to the unique style of each luxury property, Prestigio International will expose your home through the most influential mediums reaching thegreatest number of qualified buyers wherever they may be in the world.

This custom Prestigio Marketing Plan overview covers all of the marketing that will be provided for your home.

Information and advertising in this program are subject to change at any time.

2016 Intero Real Estate Services, Intero Prestigio is a division of Intero Real Estate Services. All rights reserved. All information deemed reliable but not guaranteed. This is not intended as a solicitation if you are listed with another broker.

Listing Syndication:

InteroRealEstate.com www.leadingre.com LuxuryPortfolio.com LuxuryRealEstate.com PropGoLuxury.com WSJ.com Asia.WSJ.com Zillow.com

Tour & PresentationCustom Virtual Tour and Dedicated URL

30 Professional high resolution photographs50 - Multipage Full Color Premium Property Brochures

Local Exposure Full page in the Morgan Hill Times

National/ Intl ExposureSubmission to Luxury Portfolio for potential homepage placement

Submission Luxury Portfolio blog entry

Online Exposure: YouTube

FacebookTwitter

Dedicated channels for Intero Prestigio homes

Trulia.com ContraCostaTimes.com MercuryNews.com MLSListings.com Realtor.com Frontdoor.com Yahoorealestate.com juwai.com

Month 1

Listing Syndication: InteroRealEstate.com www.leadingre.com LuxuryPortfolio.com LuxuryRealEstate.com PropGoLuxury.com WSJ.com Asia.WSJ.com Zillow.com

Local Exposure Full page in Silicon Valley Magazine

National/ Intl Exposure

E-blast to luxuryrealestate.com global network (~13,000+)Submission to Luxury Portfolio for potential homepage placement


Online Exposure: Virtual Intero Prestigio Magazine listing

YouTubeFacebook

Twitter Dedicated channels for Intero Prestigio homes


Month 2


National/ Intl ExposureWall Street Journal Intl edition via luxuryrealestate.com1 Facebook advertisement targeted to affluent buyers

Submission to Luxury Portfolio for potential homepage placementSubmission Luxury Portfolio blog entry


YouTubeFacebook



Month 3

Online Exposure: Luxuryrealestate.com homepage featured property of the week

Virtual Intero Prestigio Magazine listing YouTube

FacebookTwitter


National/ Intl Exposure: Submission to Luxury Portfolio for potential homepage placement


Month 4



National/ Intl Exposure: Wall Street Journal Ad (U.S. version) via Luxury Portfolio

Submission to Luxury Portfolio for potential homepage placementSubmission Luxury Portfolio blog entry



YouTubeFacebook



Month 5

Online Exposure: 1 Facebook advertisement targeted to affluent potential buyers

Virtual Intero Prestigio Magazine listing YouTube

FacebookTwitter






Month 6





YouTubeFacebook



Month 7





YouTubeFacebook



Month 8





YouTubeFacebook



Month 9



Listing Syndication: InteroRealEstate.com www.leadingre.com LuxuryPortfolio.com LuxuryRealEstate.com PropGoLuxury.com WSJ.com Asia.WSJ.com Zillow.com Trulia.com


YouTubeFacebook


ContraCostaTimes.com MercuryNews.com MLSListings.com Realtor.com Frontdoor.com Yahoorealestate.com juwai.com

Month 10





YouTubeFacebook



Month 11





YouTubeFacebook



Month 12

2215 Liberata dr, morgan hill

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