Shindaiwa BYBY

Bertil AlbingBertil AlbingRegional Manager Western EuropeRegional Manager Western Europe

A strong partnership

Power Equipment Dealers

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Shindaiwa’s Mission

The mission of Shindaiwa is to deliver complete customer satisfaction by being…

FIRST TO START, LAST TO QUIT

…in all business dealings.

Our Company, Our Products, Our Company, Our Products, Our Reputation, are all built Our Reputation, are all built

upon one principle;upon one principle;

QualityQuality in everything we do.in everything we do.

Shindaiwa

A brief history of A brief history of ShindaiwaShindaiwa

Founded in 1952 Pioneer in electric chain saws in Japan Pond & deck chain saws Exported to Peru

A brief history of A brief history of ShindaiwaShindaiwa

• 1975

– First 2-cycle products were small horizontal-cylinder chain saws.

• 1979

– First brushcutter (T-25) introduced (some still on the job today!)

A brief history of A brief history of ShindaiwaShindaiwa

• 2003–HHP & SCP division is established.

–HHP: Hand-Held ProductsHHP: Hand-Held Products•Headed by Tom Bunch•Headquarter: Tualatin, Oregon, USA•Products: All hand-held products

–SCP: Shindaiwa Construction SCP: Shindaiwa Construction ProductsProducts•Headquarter: Hiroshima, Japan

Shindaiwa Headquarters Shindaiwa Headquarters Hiroshima, JapanHiroshima, Japan

ShindaiwaShindaiwa

CorporationCorporation

Shindaiwa Manufacturing Shindaiwa Manufacturing Center in Chiyoda, Japan Center in Chiyoda, Japan ……

1 hour from Hiroshima

Established in 1985

Shindaiwa Outside Japan Shindaiwa Outside Japan Established Established 19811981

Shindaiwa Inc.Shindaiwa Inc.

headquartersheadquarters

Tualatin, Oregon,

USA

Assembly and Distribution CenterAssembly and Distribution Center

• 1.5 km from Shindaiwa Inc headquarters.1.5 km from Shindaiwa Inc headquarters.• Tualatin, Oregon, USA• Became operational in July 2005

Shindaiwa Facility in Taichung, Taiwan

Shindaiwa in brief…Shindaiwa in brief…

• Tokyo Stock Exchange

• 650+ caring employees

• 100+ engineers• Commercial product

focus

The Shindaiwa ApproachThe Shindaiwa Approach

• High-quality products• Clean 2-step distribution• First-class customer service• Above average profits + returns• Strong marketing and technical

support

Strategic Direction

Products• CHOICE: 2-cycle/4-cycle• Maintain first class

professional products• Full range competitive semi

professional products• Clear differentiation• Avoid opening price point

segment

Shindaiwa 2-Cycle Engines

• Ball and needle bearing construction

• Crankcase halves available individually

• Cast aluminum or magnesium construction (not plastic)(not plastic)

• 2-ring pistons• Chrome cylinder• Close ported cylinders

New ProductsNew Products

Shindaiwa Attachments & Accessories

• SPEED-FEED® Trimmer Heads

• Tornado™ blades

• PowerBroom™

• Shindaiwa Trimmer line

Shindaiwa beyond Products

High-quality support materials to High-quality support materials to support high-quality productssupport high-quality products

Multi-Lingual WebsiteMulti-Lingual Website

Shindaiwa’s approach for the Shindaiwa’s approach for the future…future…

High-quality productsHigh-quality products

Clean 2-step distributionClean 2-step distribution

First-class customer serviceFirst-class customer service

Strong marketing and technical supportStrong marketing and technical support

• This is only the beginning!

• There is a world of opportunity with Shindaiwa!

Our Company, Our Products, Our Company, Our Products, Our Reputation, are all built upon Our Reputation, are all built upon

one principle;one principle;

QualityQuality in everything we do. in everything we do.