SharePoint Fest Denver

Magellan Website Redesign Kickoff• July 15, 2009

Social Computing & Collaboration Outside and Inside the 4 WallsSharePoint Fest Denver5.20.11

Agenda• Introduction• Primer: Social Networking Definitions & Trends• Part 1: SharePoint/Social Networking Outside My 4 Walls• Part 2: SharePoint/Social Networking Inside My 4 Walls• Summary: Review

Social Computing Myth vs Teenage Myth

My Background• Director of Social Computing at Rightpoint.• Rightpoint is a Gold Certified and Managed Microsoft Partner

with a specialization in MOSS 2007, Collaboration & Social Networking.

• Regular speaker and evangelist on the value of Social Networking, Social Media and Social Computing

• Twitter, Facebook and LinkedIn Expert.

Tweet this: “Listening to @jwillie rant and rave about SharePoint,

Social Computing and Collaboration at #SharePointFest”.

Social NetworkingDefinitions & Trends

Definition of Enterprise 2.0

“Enterprise 2.0 is the strategic integration of Web 2.0 collaboration technologies

into an enterprise's intranet, extranet and business processes.”

“A social structure in which technology puts power in communities, not institutions.”Forrester

“Social Networking refers to systems that support the gathering, representation, processing, use, and dissemination of information that is distributed across social collectivities such as teams, communities, organizations, and markets. Moreover, the information is not "anonymous" but is significant precisely because it is linked to people, who are in turn linked to other people.” Wikipedia

“Enterprise social Networking solutions break down into individuals, groups, content, and the relationships among those three.”NewsGator

Social Networking Definitions

Social Networking TrendsThe end of the world as we know it…• 5 of the top 10 most popular global websites are web 2.0/social

media services• People are spending more time on social networking sites then on

email» Facebook – 58% of users return to the site everyday; users spend an

average of 30 minutes per day on the site, 500 million users» Twitter – 30+ million users in over 90 countries

• Digital natives/millenials are entering the workforce in droves• Information creation and flow moving to the masses• Wikipedia is the 8th most popular global website - far surpassing

traditional encyclopedia sources

And It’s Not Just for Consumers….

Social Media Revolution

Social Networking TrendsGartner’s top 10 disruptive technologies 2008-2012:

1. Multicore and hybrid processors 2. Virtualisation and fabric Networking 3. Social networks and social software 4. Cloud Networking and cloud/Web platforms 5. Web mashups 6. User Interface 7. Ubiquitous Networking 8. Contextual Networking 9. Augmented reality 10.Semantics

Part I:Social Networking

“Outside” Your Four Walls

What is it?Collaboration & Social Computing In Our Life.

Social Networking with Twitter• Using a web page to demonstrate Twitter is like using a

web interface to demonstrate email. For many people. a dedicated desktop client helps clarify the value the of Twitter because they can show the results of custom searches.

• I’ve found that Twhirl, Tweetdeck, and Seesmic Desktop are all useful for demos and ongoing use of Twitter.

TweetDeck Example

Twitter Hashtag example

Facebook

*Facebook is built for better communication within Facebook. It’s easy to stay in contact with your network without jumping to outside email apps* Directly email anyone, even if you aren’t connected to them* Thousands of customizable apps, allowing recommendations, 2nd degree of separation, CRM like features, business cards

Facebook

*Facebook is built for better communication within Facebook. It’s easy to stay in contact with your network without jumping to outside email apps* Directly email anyone, even if you aren’t connected to them* Thousands of customizable apps, allowing recommendations, 2nd degree of separation, CRM like features, business cards

Facebook

*Facebook is excellent in blog integration, photo sharing and tagging, video sharing, and groups. Facebook integrates well with Flickr & YouTube*Viral messaging features, which is great for spreading the word *500 million members and growing…fast. It’s 5x the size of LinkedIN

Linked IN

Toolbar

Connecting: How to connect

Homepage

Status update

Groups

Linked IN

Toolbar

Connecting: How to connect

Homepage

Status update

Groups

Take Away’s• Be Remarkable• Be Fun• Be Helpful• Be Supportive• Be Controversial• Be Resourceful• Do NOT Sell

Part II:Social Networking

“Inside” Your Four Walls

1st Wave 2nd Wave 3rd Wave: Social Networking

Evolution of Collaboration inside the firewall

“Social Networking is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Networking will impact almost every role, at every kind of company, in all parts of the world. Firms

should approach Social Networking as an ongoing learning process, using some of the best practices of firms that have successfully taken the first steps.”1

- Forrester Research

E-mail

Calendar

Group Scheduling

Discussion Forums

Directories (Taxonomy)

Groupware

Virtual Workspaces

Instant Messaging

Enterprise Portals

Presence

Web Conferencing

Expertise Automation

Personal Websites

Composite Applications

RSS Feeds

Social Networks

Tagging

Social Bookmarking

People Profiles

Mashups

Drive collaboration &

social interaction

Capture & share tacit knowledge

Discover content in new ways

Capture the “wisdom of the

masses” via social feedback

Build a sense of connection to the company

Key Business Drivers

Business Case for Social Computing Employees want to know each other

– Team members want to put a face with a name.

– Social profiles not only allow team members to know each other’s face, they also allow them to learn about shared interests.

– Understanding and knowing your team members builds trust and can lead to synergies and productive team work.

• The business world is now becoming more interconnected and organizations that want to succeed in this new environment need to become more connected as well.

• Key questions we need to ask ourselves to be successful:

1. How can we work together better in teams in this new world?

2. How can we improve “effective” communication by connecting people to other people inside and outside our company?

3. How can we manage the flood of unstructured information that’s overflowing our inboxes?

Social Computing At Work

Where Are We Headed?3 Key Trends To Watch

• Trend #1: End users will continue to experiment with collaboration and social computing tools within the enterprise.

– If the tools aren’t available behind the firewall, consumer versions are being brought in, with associated issues of security and compliance.

– IT organizations will try to regain control by implementing enterprise collaboration strategies.

• Trend #2: Software as a service continues to build momentum.– Organizations are seriously consider cloud computing as an alternative

to building in-house infrastructure.

• Trend #3: Within 10 years, 80 percent of the work performed by employees will be collaborative rather than people working alone.

– Teams that work together are more frequently working in different locations and even during different hours of the day.

– The people now entering the work force are highly collaborative and community-centric.

• Is there a benefit? Companies often don’t know how to measure the ROI of collaboration.

• Why? They don’t know where to look! Collaboration doesn't often yield immediate and obvious benefits like when companies see when a new business application (i.e. ERP, CRM) boosts productivity.

• But…Research shows the direct & indirect benefits of collaboration may actually exceed the gains in efficiency from traditional investments in IT.

Why Should I Care?Unlocking The Business Value.

Three places to look when searching for the ROI:1. Look for areas in your organization where sharing

and collaboration would promote cross-pollination of information between previously “siloed” groups, cross-functional teams or disparate locations.

2. Look for manual, time consuming, complex (i.e. costly) business processes that deal with multiple people, documents and paper.

3. Look for areas of your organization where innovation and sharing ideas leads to profit.

Why Should I Care?Unlocking The Business Value.

Enterprise Spending On The Rise

You are here

SharePoint as a Social Networking Platform• NewsGator Social Networking Sites enables

employees to:– Enrich the public & private views of the My Site– See what my colleagues are track activity in applications that are

important to me!– Form connections through Social Network Graphs & Social

Bookmarking– Build Communities based on areas of interest rather than

geography or project teams– Increase portal adoption & relevancy through Enterprise RSS

Quick Survey

Mar 2011

Social Computing: Keys To Adoption

Quick Survey

ExcitedAdopters

On the Fence(33%)

Not Going to Adopt

Our Experience

Not Going to Adopt

Our Goal

Critical Mass: ExcitedAdopter

s(66%)

Why Do Some Enterprise Social Computing Projects

Miss The Mark?

Top 3 Reasons Why Some Enterprise Social Computing Projects Miss The Mark

1. Stakeholders don’t start with “Why?”.

2. End-users don’t fully understand “What’s in it for me?”

3. The user experience is not as “engaging” and “intuitive” as mainstream social media tools.

Feb 2011

A Recipe for Failure

•Typical enterprise social computing project:

Feb 2011

Requirements

Definition

Design & Configurat

ionTesting Pilot

Launch

Training & Deployme

A Framework For Success

A Framework for Success

Feb 2011

Why? What? How?

Feb 2011

Why are we doing this?1. Accelerate innovation2. Improve expertise discovery3. Enhance knowledge management

Feb 2011

What’s in it for me? 1. Communicate how the solution

helps me personally achieve success. 2. Communicate usage best practices

through anecdotes and other methods.3. Identifies the specific behavioral

barriers that will prevent users fromadopting the solution.

‒ Users don't want to be bothered with another system.‒ Are users concerned about having contributions public and uncensored?‒ Do end-users fully understand the benefits?

Feb 2011

How do we make it effortless?1. Less is more2. Design an effective user experience3. Enable intuitive features

How do we deploy?• What is the ideal pilot?• How do we educate and train end users?• How do we organically manage our community?

Client Profile: Abbott• Industry:

Health & Life Sciences

• Business Pain: No facility to bring employees together to facilitate knowledge sharing, innovation, idea generation and user generated content through a community-based portal.

• Rightpoint Solution:New Web 2.0 SharePoint solution enables communities, shared bookmarks, IdeaCenter, collaboration sites, user generated content with voting and moderated discussion forums.

SharePoint/NewsgatorSocial Sites

Social ComputingReadiness Assessment RoadmapThe Social Computing “Readiness Assessment” helps our customer determine how prepared they are and hoe much benefit they can expect from social computing technologies within their organization based upon the anticipated value and required effort behind each social computing technology.

Our process is as follows:1. Validate End User Needs2. Identify & Categorize Initiatives3. Prioritize Initiatives4. Identify Dependencies5. Create SC Roadmap

Share Support Social StrategySales

5 S’s of Social Computing

Jeff Willingerlinkedin.com/in/jeffwillingerfacebook.com/jeffwillinger twitter.com/jwillie

THANK YOU!

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