Microsoft Azure And The Competitive Cloud Industry - SharePoint Fest

Microsoft AzureAnd The CompetitiveCloud IndustryPresented By: Richard Harbridge

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RichardHarbridgeMy twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at Speaker | Author | Super Friendly

This is one of the biggest decisions for enterprise organizations today.

The choice you make is really really important

The cloud powers modern enterprise experiences.

In many cases the technology in an enterprise can be a differentiator or competitive advantage.

There is no lock in like cloud lock in.

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What we will talk about today

What Is The Cloud Industry?Key ConsiderationsCompetitive Industry AnalysisKey Cloud Capabilities ComparisonCompetitive Assessments & Summaries

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IaaS & PaaS will be our primary focus today. SaaS is important but too complex.Public cloud

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Similar to the model for Public Cloud platforms.Still struggling with understanding cloud basics?

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These vendors proved that Software as a Service (SaaS) works for enterprise orgs.Salesforce, Workday & Many Others Prove SaaS back in 2004 and 2005

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Introducing public cloud platform (IaaS) to enterprise organizations.Amazon Launched Amazon Web Services in 2006

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At the time Microsoft was focused on PaaS.Azure launched in January 2010

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Microsoft is doing more than just catching up to Amazon in the marketplace.

And yet, Here we are talking about it

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Large Scale Players (League Of Their Own)Who are the vendors (and who matters)?

Vendor & Technology Analysis

Notable Cloud PlayersTransitioning Players

And many more

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Drivers for cloud40%-60%Cooling costs will make up as much as 40% to 60% of a data center's electricity costs. (Hype Cycle for Data Center Power and Cooling Technologies, 2014 - Gartner)75% or MoreOrgs cited better in the cloud spam management, security reporting, less disruptions, more up to date antivirus, compliance, recovery, and efficiency keeping up to date. 300+ PeopleOver 300 people focused on data privacy, including: Software Engineers, Scientists, IT Pros, Marketing and Lawyers. - Microsoft There should be little debate that the public cloud is the eventual future foralmost every organization in the world.

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Without the considerable investments and scale required vendors will loseto the emerging price war as costs continue to decrease.

Why Hyper-Scale matters2000+ PeopleMicrosoft has over 2000 people in cloud infrastructure engineering and operations with 30,000+ software engineers involved in cloud-based activities. 19 BillionMicrosoft has invested over 19 billion dollars in global datacenter infrastructure.30 RegionsThats more than AWS and Google COMBINED.600K ServersWe have over 600,000 servers in one of our Azure regions alone.1.4 Million 1.4 Million miles of fiber in the DCs, enough fiber to wrap around the globe 56 times.

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Traditional vendors have a harder time than those that started in the cloud.Service Model Changes

B4B Technology Reinventing Supplier Relationships

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Long term everything goes PaaS, but the timeline is further out than some wish.

IaaS is used FAR more than paas (Today)

Where would you run most existing websites? Where would you run most packaged applications or custom applications? Where would you run most relational databases? Where would you do development and test scaling (that fits how you dev now?). Where would you do lower hanging solutions like storage scaling or DR rapid deployment?18

42Amazon between 2008 and April 2014 as an example lowered its prices 42 times.Microsoft PartnersMicrosoft partners have a strong loyalty to Azure and often provide their own pricing or base it on discount arrangements based on pre-purchasing more Azure commitments.

Customers similarly often can buy it on their EA for different discount rates while the scenario may be more optimal with how Azure prices versus Amazon (see example of SQL Azure).

Between the complexity and differences in pricing calculators, enterprise discounts and the constant price cutting it is very challenging to compare pricing.

Difficult to compare on cost effectively

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Lets take a look at how IaaS has evolved according to Gartner over the years

Iaas Industry From 2012 to 2015

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These are all mainly companies that provide hosting.At this point both Microsoft and Google dont offer IaaS.

AWS is classified as the undisputed IaaS leader.

Lets take a look at how IaaS has evolved according to Gartner over the years

Iaas Industry in Oct 2012

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Microsoft began offering IaaS two months earlier

AWS is further out in frontGoogle still doesnt offer IaaS.

Note that Rackspace and HP are both visibly supporting OpenStack

IBM shows up in the IaaS space, but is struggling. In 2013 Microsoft had been in the IaaS space for only 2 months. Not bad.

Iaas industry in Aug 2013

NEW!

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Keep in mind that Microsoft had been in IaaS for just a little less than a year.

Microsoft makes huge strides.

Microsoft Azure And The Competitive Cloud Industry - SharePoint Fest

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Transcript of Microsoft Azure And The Competitive Cloud Industry - SharePoint Fest