Leveraging Social Media

David Lee King | Topeka & Shawnee County Public Library | davidleeking.com

Seriously Social

focuson

Facebook

newadvertising.org/wordpress/wp-content/uploads/2010/08/the-social-network.jpg

51%=

51%

50% log inevery day

Average Facebook User

- 130 friends- 8 friend requests a month- spends 15 hours a month on Facebook- visits Facebook 40 times a month- each visit lasts about 23 minutes- connected to 80 pages, groups, & events

what can you DOwith a Facebook Page?

link to your videos & pics

link to your blog posts

flickr.com/photos/ameotoko/4334357860/

EngagingFacebook =

flickr.com/photos/stargardener/4610115463/

Plans &Strategies

flickr.com/photos/sockrotation/4039832775/

set some goals

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Insights!

flickr.com/photos/jzawodn/6495653/

Do this#1

Do this#2

flickr.com/photos/talkradionews/5716593223/

Don’t be aWeiner

lavrusik.com/wp-content/uploads/2010/04/twitter.pngstudentaffairs.stanford.edu/sites/default/files/haas/Facebook_icon.png

So ...

Real Work!

Real connect

ions!

Real engagement!

Real Patrons

Real ROI!

Real Fun!

Real Library!

Questions?