Seriously Social - Leveraging Social Media: Focus on Facebook

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Leveraging Social Media David Lee King | Topeka & Shawnee County Public Library | davidleeking.com Seriously Social focus on Facebook

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Transcript of Seriously Social - Leveraging Social Media: Focus on Facebook

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Leveraging Social Media

David Lee King | Topeka & Shawnee County Public Library | davidleeking.com

Seriously Social

focuson

Facebook

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newadvertising.org/wordpress/wp-content/uploads/2010/08/the-social-network.jpg

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51%

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50% log inevery day

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Average Facebook User

- 130 friends- 8 friend requests a month- spends 15 hours a month on Facebook- visits Facebook 40 times a month- each visit lasts about 23 minutes- connected to 80 pages, groups, & events

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what can you DOwith a Facebook Page?

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link to your videos & pics

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link to your blog posts

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flickr.com/photos/ameotoko/4334357860/

EngagingFacebook =

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Plans &Strategies

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flickr.com/photos/sockrotation/4039832775/

set some goals

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flickr.com/photos/afagen/5133070639/

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Insights!

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flickr.com/photos/jzawodn/6495653/

Do this#1

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Do this#2

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flickr.com/photos/talkradionews/5716593223/

Don’t be aWeiner

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lavrusik.com/wp-content/uploads/2010/04/twitter.pngstudentaffairs.stanford.edu/sites/default/files/haas/Facebook_icon.png

So ...

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Real Work!

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Real connect

ions!

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Real engagement!

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Real Patrons

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Real ROI!

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Real Fun!

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Real Library!

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Questions?