Presented by Chris Muccio

September 2011

Where Were You 17 Years Ago?

In Gator Time…

1994 Opening DayVs New Mexico State

Threw Gator record 7 TD’s

Mobile was different

Music was different

“Must See” TV was different

The “web” was different

First Day By Graduation

My First Laptop

Compaq286 Processor

DOS BasedSize of a small Suitcase

Cutting Edge!

• 2 Computer Labs – 1 w/24 hour access

• Desktops with 150 Mgs of Storage• Windows 3.1• 2 sizes of Floppies• Microsoft Office

8” 5.25” 3.5”

So???

Since Sept. 2010• Sept ‘ 10 - # of Users – LI 80M FB = 500 M• Social Network Premiers – Oct. 1st 2010• “Arab Spring” – Spring 2011• $10 B LinkedIn IPO – May 2011• Rep. Weiner & Twitter – June 2011• MySpace – sold – June 2011• Today - # of Users – LI=120M FB = 750 M

“Social Centric” Graduate Business

Students

“The Basics”

What is Social Media?

• Social Media is a Conversation

• Social Media a Conversation (on an exponential scale)

• Conversations Relationships• Relationships Opportunities

“The B

asi

cs”

Facebook vs LinkedIn“T

he B

asi

cs”

Value

Attention Required

Analogy

Conversation with EXISTING social contacts

Meeting and relationship building with (new & existing) business contacts

Immediate Gratification

INCREMENTAL gratification through relationship building with BUSINESS contacts

Networking over Happy Hour

Networking over Cocktail Hour

If you don’t have a LinkedIn Account, you should consider one now!

Student Generated Questions

#1 – Where do I start?

Your Value1

Your Value• Creating Perception• Understanding how to

“compete”• Standing out in a crowd

Rebranding Shreddies

12

#1 – Where do I start?

Your Value1

Your Value• Creating Perception• Understanding how to

“compete”• Standing out in a crowd

EXPRESS YOUR UNIQUE SELLING PROPOSITION (USP) IN 3 SECONDS OR

LESS

2

3

Differentiates your value from your competition

1

2

1

Need a whole new way to brand• “at a glance”

• 140 characters

• 2 lines

Your Value

• 12 words or less

• Under 1 minute of video

• etc

#1 – Where do I start?

Your Value1

Your Value• Creating Perception• Understanding how to

“compete”• Standing out in a crowd

STANDING OUT IN A CROWD

Differentiate your value from your competition

2

Your Value

Billy Johnson Does this?

Billy Johnson Billy Johnson

Professional Headline3 Second Bumper Sticker

Immediate Branding / Virtually Omnipresent

Billy Johnson Billy Johnson

Professional Headline3 Second Bumper Sticker

Immediate Branding / Virtually Omnipresent

Your Value & Manage Reputation

Next Career Opportunity

Their Value Requirements

Define DirectionLearn about industries

Research Companies

#2 - How do I build a target list of companies when I really don’t

know who I should be targeting

Goldman Sachs

1. Learning about Industries – LinkedIn News2. Learn from Others - Review LinkedIn Answers 3. Researching Companies & People – Company Follow4. Job Search – Via Job Search Function or Via Group

Postings

Multiple Ways…

#3 – What can I do to my Profile to help me get noticed by Companies and Recruiters

Why is your Profile Important?

Bob Smith Let’s introduce you to Bob Smith

Perhaps you met him networkingor

Received an email and saw he was on LinkedInor

Came across his name in a LinkedIn Search

If you arrived at this Profile, what would you do next?Bob_Smith@yahoo.com

Contact Bob Smith

Convert Curiosity into Relationships

People go to your Profile for many reasons – Curiosity is a big one

Your Profile is a passive way to engage with someone who is curious about you

A Maximized Profile Can Effectively Communicate for You

Average Age 41 71 % over 35

Household Income $109,703 54 % over $100,000

Male 64% 95% Are College Educated

37% Are Post-Grads C-Level Executives 7.8% EVP/SVP 6.5% 50% are Business Decision Makers

Your Profile is a Billboard for You

http://www.linkedin.com/pub/JohnJones/3/283/578

John Jones

Your Profile is a Billboard for You

Your Brand with a 3 Second Bumper Sticker

http://www.linkedin.com/pub/JohnJones/3/283/578

John Jones

175 Direct Connections

Directing Web Traffic

Vanity Link

Photo

????

Key Words

Generating Attention

• In Person• Email Signature• Being Active on Social Media

– Integrate my activities

• LinkedIn Introductions (relationship build)• Through Referrals

– Students– Faculty & Staff

#4 – How do I “cold call” on LinkedIn to make contacts?

Is there a “protocol”?

Making Contacts

• Try to make it as “warm” as possible– Common connections– Common interests– Provide “Value”

• LinkedIn Invitations– Sending– Receiving

• Sustaining Communication

Invitations

LinkedInJohn Jones has indicated you are a Friend: I'd like to add you to my professional network on LinkedIn.

- John View Invitation from John Jones

LinkedInJohn Jones has indicated you are a Friend: Hi Chris,

Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience.

I'd also like to add you to my professional network on LinkedIn.

- John View Invitation from John Jones

Default Personalized

1. Refrain from using the default invite aloneI'd like to add you to my professional network on LinkedIn.

2. Manage “the invite space allowed” (300 Characters)

#5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?

4 Simple Ways to Make Your LinkedIn Profile “Pop”

Fine tune the way you describe yourself in your Professional Headline

LinkedIn Vanity Link – make it easy to find you

Get your Profile to 100% completion

Leverage the power of the Invite function

Can you add this to your business card?

Short, Concise, ….Your Name = Fill in the Blank

Seven elements

Start, build and grow relationships

#6 – What steps are available to enable me to manage my

reputation online?

Reputation Management

Monitor your name • via Google Alerts• via LinkedIn’s Company Buzz (monitors Twitter) • via www.Addictomatic.com

(Use for Research too!)

75,000,000 “negative 30 sec commercials”

#7 – Can you share an overview on using LinkedIn?

Invitations• Sending Invitations• Reply to Invites

Free @www.CFOStrategist.comSign up for LinkedIn

Vanity LinkMake it easy to be found

3 LinksAbility to direct web traffic

100% complete Profile• Photo• Specialties• Summary• Education• Current Position• 2 Previous Positions• 3 recommendations

Contact SettingsYour Closing Pitch

ParticipationConsistent and Value Driven

Managing Connections• Tags• Notes for Contacts

Your Network• Actively via LinkedIn email• Permission Based – status updates

Mobile UsageSmart Phones – iPhone, etc

Business ApplicationUsing as a Business Tool

LinkedIn Answers• Answer Questions• Ask Questions• Use for Research

LinkedIn Groups• Join & Participate• Create your own

LinkedIn Applications•

Job Search

Professional HeadlineBrand at a Glance

Sales Tool“Virtual Prospecting” Supplement existing sales structure

Operational EfficiencyCustomer-only GroupsPermission based marketing

Marketing & BrandingDifferentiating key people & business from competition

Talent AcquisitionFantastic search tools

Reputation Management

“Early warning system”

Relationship Buildingw/Prospects & Customers

Maximized ProfileLinkedIn Profile Data

About Me

Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue

Connect with me Connect with me on LinkedIn

www.LinkedIn.com/in/ChrisMuccio

• Receive a copy of Today’s PPT

www.LinkToProsper.com/amazon