Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media
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Presented by Chris Muccio September 2011
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This presentation was given to the University of Florida Graduate Business Students attending Career Development Day - Sept. 9, 2011. The topic was social media and its impact on their career search.
Transcript of Sept 9, 2011 - University of Florida Graduate Program Career Development Day - Social Media
Presented by Chris Muccio
September 2011
Where Were You 17 Years Ago?
In Gator Time…
1994 Opening DayVs New Mexico State
Threw Gator record 7 TD’s
Mobile was different
Music was different
“Must See” TV was different
The “web” was different
First Day By Graduation
My First Laptop
Compaq286 Processor
DOS BasedSize of a small Suitcase
Cutting Edge!
• 2 Computer Labs – 1 w/24 hour access
• Desktops with 150 Mgs of Storage• Windows 3.1• 2 sizes of Floppies• Microsoft Office
8” 5.25” 3.5”
So???
Since Sept. 2010• Sept ‘ 10 - # of Users – LI 80M FB = 500 M• Social Network Premiers – Oct. 1st 2010• “Arab Spring” – Spring 2011• $10 B LinkedIn IPO – May 2011• Rep. Weiner & Twitter – June 2011• MySpace – sold – June 2011• Today - # of Users – LI=120M FB = 750 M
“Social Centric” Graduate Business
Students
“The Basics”
What is Social Media?
• Social Media is a Conversation
• Social Media a Conversation (on an exponential scale)
• Conversations Relationships• Relationships Opportunities
“The B
asi
cs”
Facebook vs LinkedIn“T
he B
asi
cs”
Value
Attention Required
Analogy
Conversation with EXISTING social contacts
Meeting and relationship building with (new & existing) business contacts
Immediate Gratification
INCREMENTAL gratification through relationship building with BUSINESS contacts
Networking over Happy Hour
Networking over Cocktail Hour
If you don’t have a LinkedIn Account, you should consider one now!
Student Generated Questions
#1 – Where do I start?
Your Value1
Your Value• Creating Perception• Understanding how to
“compete”• Standing out in a crowd
#1 – Where do I start?
Your Value1
Your Value• Creating Perception• Understanding how to
“compete”• Standing out in a crowd
EXPRESS YOUR UNIQUE SELLING PROPOSITION (USP) IN 3 SECONDS OR
LESS
2
3
Differentiates your value from your competition
1
2
1
Need a whole new way to brand• “at a glance”
• 140 characters
• 2 lines
Your Value
• 12 words or less
• Under 1 minute of video
• etc
#1 – Where do I start?
Your Value1
Your Value• Creating Perception• Understanding how to
“compete”• Standing out in a crowd
STANDING OUT IN A CROWD
Differentiate your value from your competition
2
Your Value
Billy Johnson Does this?
Billy Johnson Billy Johnson
Professional Headline3 Second Bumper Sticker
Immediate Branding / Virtually Omnipresent
Billy Johnson Billy Johnson
Professional Headline3 Second Bumper Sticker
Immediate Branding / Virtually Omnipresent
Your Value & Manage Reputation
Next Career Opportunity
Their Value Requirements
Define DirectionLearn about industries
Research Companies
#2 - How do I build a target list of companies when I really don’t
know who I should be targeting
Goldman Sachs
1. Learning about Industries – LinkedIn News2. Learn from Others - Review LinkedIn Answers 3. Researching Companies & People – Company Follow4. Job Search – Via Job Search Function or Via Group
Postings
Multiple Ways…
#3 – What can I do to my Profile to help me get noticed by Companies and Recruiters
Why is your Profile Important?
Bob Smith Let’s introduce you to Bob Smith
Perhaps you met him networkingor
Received an email and saw he was on LinkedInor
Came across his name in a LinkedIn Search
If you arrived at this Profile, what would you do [email protected]
Contact Bob Smith
Convert Curiosity into Relationships
People go to your Profile for many reasons – Curiosity is a big one
Your Profile is a passive way to engage with someone who is curious about you
A Maximized Profile Can Effectively Communicate for You
Average Age 41 71 % over 35
Household Income $109,703 54 % over $100,000
Male 64% 95% Are College Educated
37% Are Post-Grads C-Level Executives 7.8% EVP/SVP 6.5% 50% are Business Decision Makers
Your Profile is a Billboard for You
http://www.linkedin.com/pub/JohnJones/3/283/578
John Jones
Your Profile is a Billboard for You
Your Brand with a 3 Second Bumper Sticker
http://www.linkedin.com/pub/JohnJones/3/283/578
John Jones
175 Direct Connections
Directing Web Traffic
Vanity Link
Photo
????
Key Words
Generating Attention
• In Person• Email Signature• Being Active on Social Media
– Integrate my activities
• LinkedIn Introductions (relationship build)• Through Referrals
– Students– Faculty & Staff
#4 – How do I “cold call” on LinkedIn to make contacts?
Is there a “protocol”?
Making Contacts
• Try to make it as “warm” as possible– Common connections– Common interests– Provide “Value”
• LinkedIn Invitations– Sending– Receiving
• Sustaining Communication
Invitations
LinkedInJohn Jones has indicated you are a Friend: I'd like to add you to my professional network on LinkedIn.
- John View Invitation from John Jones
LinkedInJohn Jones has indicated you are a Friend: Hi Chris,
Pleasure meeting you yesterday and look forward to talking further about growing your revenue. I know you mentioned you were busy and we can set it up to provide you value, at your convenience.
I'd also like to add you to my professional network on LinkedIn.
- John View Invitation from John Jones
Default Personalized
1. Refrain from using the default invite aloneI'd like to add you to my professional network on LinkedIn.
2. Manage “the invite space allowed” (300 Characters)
#5 – I’m new to Linkedin, are there simple ways for me to make this “pop”?
4 Simple Ways to Make Your LinkedIn Profile “Pop”
Fine tune the way you describe yourself in your Professional Headline
LinkedIn Vanity Link – make it easy to find you
Get your Profile to 100% completion
Leverage the power of the Invite function
Can you add this to your business card?
Short, Concise, ….Your Name = Fill in the Blank
Seven elements
Start, build and grow relationships
#6 – What steps are available to enable me to manage my
reputation online?
Reputation Management
Monitor your name • via Google Alerts• via LinkedIn’s Company Buzz (monitors Twitter) • via www.Addictomatic.com
(Use for Research too!)
75,000,000 “negative 30 sec commercials”
#7 – Can you share an overview on using LinkedIn?
Invitations• Sending Invitations• Reply to Invites
Free @www.CFOStrategist.comSign up for LinkedIn
Vanity LinkMake it easy to be found
3 LinksAbility to direct web traffic
100% complete Profile• Photo• Specialties• Summary• Education• Current Position• 2 Previous Positions• 3 recommendations
Contact SettingsYour Closing Pitch
ParticipationConsistent and Value Driven
Managing Connections• Tags• Notes for Contacts
Your Network• Actively via LinkedIn email• Permission Based – status updates
Mobile UsageSmart Phones – iPhone, etc
Business ApplicationUsing as a Business Tool
LinkedIn Answers• Answer Questions• Ask Questions• Use for Research
LinkedIn Groups• Join & Participate• Create your own
LinkedIn Applications•
Job Search
Professional HeadlineBrand at a Glance
Sales Tool“Virtual Prospecting” Supplement existing sales structure
Operational EfficiencyCustomer-only GroupsPermission based marketing
Marketing & BrandingDifferentiating key people & business from competition
Talent AcquisitionFantastic search tools
Reputation Management
“Early warning system”
Relationship Buildingw/Prospects & Customers
Maximized ProfileLinkedIn Profile Data
About Me
Social Fusion – Delivering Sustainable Interactive Solutions to Drive Significant Business Revenue
Connect with me Connect with me on LinkedIn
www.LinkedIn.com/in/ChrisMuccio
• Receive a copy of Today’s PPT
www.LinkToProsper.com/amazon
