SEO India Higher Up

Ashwini YadavFounder SEO india higher up

Service OwnerAshwini Yadav Founder of SEO India Higher-upA gold medalist in MBA 6 years of rich experience in online marketingA master of SEO,SMO and online marketingHis mantra “employee satisfaction & client satisfaction”

The CompanyMISSION• To Exceed our

customers' expectations

VISION• To grasp the full

potential of the Internet

• Established in 2011 with 5 professionals

• Now 52 professionals providing finest online services like SEO, SMO, PPC, ORM, etc.

• Handled over 500 projects in 3 years.

• Projects in US,UK,Australia and many more

HOT BUZZ “SEO”

Gives high ranking and makes website visible on search enginesHelps the business to grow

History of SEO

• Webmasters making effort to rank websites on search engines

• Optimization of sites started in mind 1990s• Term SEO came into existence in 1997• The term SEO is first documented by John

Audette and his company Multimedia Marketing Group

Search on Google

“SEARCH FOR DESIRE IS NON AVERTIBLE“

Key of success

journey

Our SEO strategyON PAGE OPTIMIZATION

Duplicate Content Checking Web Page Content Optimization Web Pages optimization SEO friendly Navigation Optimization HTML Code and Meta-Content Optimization Images and Links to be OptimizedRobot.txt Optimization

Our SEO strategyON PAGE OPTIMIZATION

HTML sitemap creationXML sitemap generation & submissionGoogle Analytics Setup and ReviewRSS Feed Generation and submissionW3c validations of websiteGoogle Base FeedsCheck the Broken Links

Our SEO strategyON PAGE OPTIMIZATION

Google Webmaster setup Bing Webmaster setup URL Mapping Alt Tag Optimization Anchor Tag Optimization Header Linking Optimization Geo Meta tags

Our SEO strategy

OFF- PAGE OPTIMIZATION Article submission Social Bookmarking Press Release submission Blog Posting Classified ad creation and posting Forum posting Video optimization

Our SEO strategy

OFF- PAGE OPTIMIZATION PDF submission PPT submission Local Classified Submission RSS Submission Search engine submission Fast Track Submission WEB 2.0 SUBMISSIONS

Google penalty

Google has introduce new features to penalize unethical usage of SEO and contents,

These are; Google panda 2011 Google penguin 2012 Google hummingbird 2013

Google panda 2011

It’s a search results ranking algorithm by Google

• It penalizes the websites with low quality content or the contents copied from other website.

• Aim is to remove low quality sites from top search and return high quality site on top of searches

Panda recovery

These are the steps for panda recovery

• Write quality content on your website

• Remove previous low quality content

• Remove unnecessary pages from Google search

• Remove duplicate contents from your website

Google penguin

It’s a search result algorithm by Google

It penalizes the websites using wrong techniques for higher rankingAim is to remove spam and bring good content websites on the top of search

penguin recovery

These are the steps for penguin recovery Remove low quality inbound website linksPublish high quality contents on websiteUse “disavow links tool” by Google Remove your links from spam websites

Google hummingbird

Its a Google search algorithm

Aim is to deliver the right content what is searched for

To penalize low quality , irrelevant contents from top rankings

Google recovery

These are the steps for hummingbird recovery

Remove Irrelevant links Become more social on

social networks and create communities

Improve your contents Do SEO again

Trends "social media optimization”

• Makes you famous , reachable on social websites

• Enhances your personality, Reputation and Business

Social Media

What is this social media optimization• It’s a way of promoting people , product,

business , ideas through social media like facebook ,twitter ,blogging , rss , youtube and many more

• It’s the way of directly communicating with the targeted audience ,customers , supporters

Search became social Presence on

social media is must

See this example , you and your business should be there on social media

Communication gone social

Business gone social

Methods of SMO

Social networking Promotion on social

communities like Facebook , Twitter , Myspace etc.

Promotion on business networking sites like Silicon India , Stockezy etc

Methods of SMO

Blogging Promotion via

articles, news, updates , event promotion on sites like Twitter , e-Blogger, Tumblr sites etc

Methods of SMO Photo sharing

Sharing of photos of products and campaign on sites like Flickr , Photobucket , Facebook , Picasa, etc.

It helps in positioning of product and services in the mind of customers

Methods of SMO Video share

Uploading videos of events, campaigns on sites like Youtube, Facebook , Dailymotion, etc

Visual things hits mind of people easily

Methods of SMO

Case study/slide shares sharing of PPT

presentations , PDF articles , text case studies on hot topics on sites like Slideshare, Scribd etc

Helps people to know about your ideas

Methods of SMO

Rss/widgets promotion Submission of RSS

feeds on all social media

Make widgets of your site and add it on different sites

This helps more clicks

Campaign on social media

Political campaigns To connect with the

people political parties all around the globe is using social media

Campaign on social media

Products/services campaign

To launch or to grab more customers companies are using social sites, campaigns on social media

Campaign on social media

Social cause/ideas campaigns

People using social media to spread their ideas and their ideology

Our SMO strategy

Facebook Facebook Account Setup Facebook Fan Page Setup Facebook Friends Facebook Profile Creation Monthly Wall Posting Wall Comments Keyword Based Posting Facebook Photo Album Facebook Video Uploads

Our SMO strategy

Facebook Account Maintenance Creating Promotion Pages Facebook Analytics Tracking Likes/Fans Facebook Event Creation* Facebook Posting & Sharing Creating Communities & Groups

Our SMO strategy

Twitter Twitter Account Setup Twitter Page Creation Profile Maintenance Twitter Post Increasing Followers Twitter Regular Updates Twitter Profile Design Integration Twitter Tweet Favorite Twitter List Management

Our SMO strategy

Twitter• Twitter Profile Submission• Re-tweeting• Keyword Based Tweets • Optimize Tweets • Twitter Apps Management • Twitter Image Uploads• Twitter Video Uploads • Twitter Profile Design

Our SMO strategy

Linkedin• Linkedin Profile Creation • Linkedin Post• Increasing Friend's Network• Sharing Ideas And Information• Linkedin Account Management• Linkedin Regular Updates • Linkedin Profile Maintenance

Our SMO strategy

Google Plus Google+ Account Set-Up Local Listing In Google Google Circles Creation Google Circles Increase Write Applicable Posts Monthly Post Regular Update • Google Plus Page Like

Our SMO strategy

Google Plus• Google Plus Page Followers • Google Plus Community Followers • Maintain profile• Google Plus Image Upload• Google Plus Video Upload

Our SMO strategy

YouTube• Account Creation/Management• You Tube Channel Creation • You Tube Background Design • Video Optimization • Video Submission • Videos Upload Limit• YouTube Video Likes • Subscribers Likes

Our SMO strategy

Pinterest Marketing• Pinterest Account Creation • Pinterest - Follower Adding• Pinterest board create • Regular Pin update • Sourcing of pin board content • Creation of custom business URL • Re-pinning of relevant content• Updating of pin boards • Following of relevant Pinners

Our SMO strategy

Video Promotion• Video Optimization • Video Submissions• Video Testimonials • YouTube • Google +• Facebook

Our SMO strategy

Video Promotion

• Meta Café • Posterous• Veoh • Blip.tv • OpenMyVideo• Vimeo• Pinterest

Our SMO strategy

Image Optimization• Flickr • 500 Px• PhotoBucket • Picasa Web• 10+ Other Site

Our SMO strategy

Social Bookmarking(High PR)• Social Bookmarking • Article Submission• Web 2.0 Optimization • Stumbleupon• Digg Reditt • Delicious • Tumblr

Our SMO strategy

Social Bookmarking(High PR)• Diigo • BuzzFeed • FARK • Slashdot • Clipmarks • Dzone• 5+ Other Site

Our SMO strategy

Blog Marketing• Blog Setup• Blog Design • Daily Blog Posts • Blog Search Engine Optimization • Blog Commenting 3• rd Party Blog Posts

Our SMO strategy

Blog RSS Feed Management

• RSS Distribution • Feedburner Signup • Friend Feed -

Management

Ratings and Reviews• Strategic Management

Rating• Strategic Management

Review

Our SMO strategy

Promotions• Location Based

Marketing• Forum Promotion• Wiki Promotion• Social Application

Development • Social Media

Copywriting Services • Video Creation

Content Marketing

• Article Writing • Press Release Writing• Web2.0 Writing

ONLINE REPUTATION MANAGEMENT

Reputation• What people is talking and thinking about

you on internet

Some facts

• 70% people consult their resources before purchase of new product or service

• 50% people use online ratings and comments to take decision

• 34% bloggers, social media content developers endorse products or services on their pages

Online reputation management

• It is the funda to remove or dumb bad articles , news, negative comments from internet

• And to bring good news, articles and positive comments on top of the internet pages

Its important for business

• People comes to you via positive word of mouth

• They compare products on internet before exchange

• Bad reviews , bad articles will upset your customers

• Good news , good articles will bring more and more customers at your doorstep

Our ORM strategy

• Phrases Protected & Monitored • Search Positions Protected • Search Positions Monitored Development of

Micro-sites • Article writing • Article Submissions • Press Release Writing

Our ORM strategy

• Press Releases Submissions • Social Media Bookmarking • Social Media Profiles Creation • Facebook- Setup • Facebook- Enhancement • Facebook- Promotion• Facebook- Daily Management

Our ORM strategy

• Twitter- Setup • Twitter- Enhancement • Twitter- Promotion • Twitter- Daily Management • Linkedin- Setup • Linkedin- Enhancement • Linkedin- Promotion

Our ORM strategy

• Linkedin Profile Creation • Linkedin- Daily Management • Flickr- Setup • Flickr- Enhancement • Flickr- Promotion • YouTube- Setup • YouTube- Enhancement

Our ORM strategy

• YouTube- Promotion • Business Profile Linking • Forum Comments • Creation of Ning Social Network • Digg Promotion • Stumble upon Promotion • Blog Comments

Our ORM strategy

• Blog Setup • Blog Network Distribution • Blog RSS Directory Submission • Blog RSS Distribution • Google Profiles • Slide Share Presentations • Photo Sharing

Our ORM strategy

• Forum Site Reviews • Customer Reviews • Video Creation • Video Testimonials • Power Point Submissions • Video Submissions • Video Promotion • Link Building • Online Tracking

Thank you

Website:- www.seoindiahigherup.comE-mail:- ashwini@seoindiahigherup.comFacebook:-www.facebook.com/SeoindiahigherupContact Numbers:- +91-11-65424400, +91- 782-783-1322