Post on 26-Jan-2015
description
SEO Performance Metrics That Matter
Richard Baxter Founder, SEOgadget.com
“We built a PR4 link”
Whatever!
“These people linked to you”
It did?
“This content campaign, it drove conversions”
Ooooooooh!
“Organic search assisted 15% more conversions YOY increasing revenue on the channel to £1.3m for the year to date”
I’m marketing my site.
I care about where we’re mentioned and how frequently…
And I care about it because of the REVENUE it generates.
What are your *inputs?
We should be measuring?
What are the inputs…
Blog posting
(guest)
QA
(Quora)
Email Marketing
Viral Content
(responding +
helping)
Online Partnerships
(Moz, Majestic)
Things (tshirts,
mousemats)
Ebooks + PDF
Guides
(Sharing + assist)
Google+
Webinars
“Offline”
Partnerships
PR
Blog
Youtube Channel
Tools Tips
Mentions, links built
and
enquiries
Quora followers
Threads answered
Network referals
Email Signups
Open rate / CTR
Unsubscribe rate
Shares, links and
commercial
outcomes
Follower growth
&RT’s
Referrals
SEOmoz points
QA threads
answered
Downloads
Shares, company
page follows
SEOgadget+ added
to circles
Signups +
attendees
Reciprocal referrals
Contact regularity
People tweeting
pics + thank you
Editorial Coverage
Number of blog
posts
Number of videos
Number of tools tips
We can use to measure
Tools
# New links built + competitive tracking
http://seogadget.com/find-new-and-lost-back-links-with-majesticseo/
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768
Rightmove
Zoopla
Rightmove vs Zoopla:
=majesticAPI_toRange("majestichistory2","GetBackLinksHistory","historic","www.rightmove.co.uk,www.zoopla.co.uk",,"item1")
Track which sites in a serp have the highest delta (change in backlink growth)
Tracking #New Mentions that don’t link
Track Mentions on Twitter & Google+
Track Engagement with Youtube analytics
Track network referral value in GA
Track heavy user contribution
Track follower growth vs competitor
Track engagement on 3rd party channels
Track growth in particular demographics
http://searchenginewatch.com/article/2301988/Demographics-and-
Interests-Coming-to-a-Google-Analytics-Profile-Near-You
Track growth in important pre-conversion events
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makes no warranties, express, implied or statutory, as to the information in this presentation.