SEOcial Media Awesomeization, BRO.!Travis Wright!

SEO & Social Media Consultant & Trainer!Norton / Symantec!

us.norton.com!@teedubya!

@teedubya  #smx  #21B  

h$p://leesmallwood.com/  

Search  and  Social  are  Bros  

@teedubya  #smx  #21B  

BUSINESS  RELATIONSHIP  OPTIMIZATION  BRO  is  the  new  SEO…    

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

h$p://leesmallwood.com/  

@teedubya  #smx  #21B  

h$p://leesmallwood.com/  

@teedubya  #smx  #21B  

h$p://leesmallwood.com/  

@teedubya  #smx  #21B  

Image  credit:  Bonkers  World.  

@teedubya  #smx  

NAVIGATE  THE  CORPORATE  SILOS,  BRO.  

#21B  

SOCIAL  IMPACTS  SEARCH,  BRO.  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  #21B  

LINK  BUILDING  2.0  Social  Sharing…    

@teedubya  #smx  #21B  

@teedubya  #smx  

•  Facebook  Fanpage  Likes  •  Facebook  shares  •  Twi$er  followers  •  Tweets  including  your  brand  or  a  link  to  your  website  •  Google+  “have  you  in  their  circles”    •  Slideshare  Views  •  YouTube  Views  •  Pinterest  Re-­‐pins  •  Tumblr  Reblogs  •  Authority  and  Influence  of  those  “Bros"  sharing  your  content    Resource:  Google  Ranking  Factors  2012  -­‐  Searchmetrics  

SOCIAL  SIGNALS  AFFECT  RANKINGS    

#21B  

ACTIVITIES  TO  INCREASE  BRO  1.  Develop  Guest  PosUng  Strategy  2.  IdenUfy  Influencers  3.  Use  Blog  OutReach  Tools  

•  GroupHigh  &  Buzzstream  4.  Use  Gmail  Plugins  

•  RapporUve  &  Yesware  5.  Use  Data.com  /  Jigsaw.com    6.  Connect  with  Journalists  

•  Help  a  Reporter  Out  [HARO]    •  MuckRack  

7.  Acquire  Author  Accounts  

@teedubya  #smx  #21B  

@teedubya  #smx  

SOCIAL  SIGNALS  

Ma$  Cu$s  has  repeatedly  said  that  quality  content  is  key  to  Google  rankings,  and  Bing’s  Duane  Forrester  reminded  marketers  that  “all  SEO  ranking  signals  revolve  around  content  of  some  kind”  at  SMX  Advanced  2011.  

Ma$  Cu$s  -­‐  Google    

#21B  

@teedubya  #smx  

SOCIAL  SIGNALS  

Duane  Forrester  -­‐  Bing  

#21B  

V.  -­‐  Videos  I.  -­‐  Images  T.  -­‐  Text  A.  -­‐  Audio  L.  -­‐  Links  

@teedubya  #smx  #21B  

 Content  CreaOon  Ecosystem  

@teedubya  #smx  

GOOGLE  &  BING  Search  is  more  than  …  

@teedubya  #smx  #21B  

@teedubya  

TwiQer  Trends  &  Search  

@teedubya  #smx  #21B  

@teedubya  

TwiQer  Trends  &  Search  

@teedubya  #smx  #21B  

@teedubya  

TwiQer  Trends  &  Search  

Hashtags!!http://hashtags.org/ | http://tagdef.com/!!! @teedubya  #smx  #21B  

@teedubya  #smx  #21B  

@teedubya  #smx  

Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...    It’s  a  great  way  to  find  influenUal  content.  

@teedubya  #smx  

Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...    It’s  a  great  way  to  find  influenUal  content.  

@teedubya  #smx  

Pinterest  now  allows  for  Pins,  Boards  and  Pinners  to  be  searched...    It’s  a  great  way  to  find  influenUal  content.  

@teedubya  #smx  

@teedubya  #smx  

@teedubya  #smx  #21B  

Brands  who  have  a  Tumblr  are  gelng  some  love  from  Tumblr.      

RESOURCE:  h$p://brands.tumblr.com  

REPURPOSE  CONTENT.  Don’t  be  Afraid  to…    

@teedubya  #smx  #21B  

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Norton  Blogs  

@teedubya  #smx  #21B  

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Norton  Blogs  

Repurposing  content  in  other  shareable  formats  can  create  great  results!  128,851  Views  

@teedubya  #smx  #21B  

SOCIAL  SHARING  OPTIMIZATION.  Also  consider…    

@teedubya  #smx  #21B  

Anatomy  of  a  Share  Snippet  

A

B

C

D

A.  Share Blurb!B.  Title!C.  Description!D.  Image!E.  URL (Title link)!

E

@teedubya  #smx  #21B  

Structured  Social  Sharing  Formula  

OG:Title!

OG:Description!

OG:Image!

OG:Type! OG:URLz!

UTM Variables!

Share Blurb for FB & G+!

Hashtags! Twitter / Retweetable!

Document& Track!

1

2

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8

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Dana  Lookadoo  

@lookadoo  

Presentation - SlideShare !http://yseo.us/sssf!

SSSF Worksheet!http://yseo.us/sssfw !

Facebook Open Graph: http://ogp.me/!

Wordpress SEO by Yoasthttp://wordpress.org/extend/plugins/wordpress-seo!

@teedubya  #smx  #21B  

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By  integraUng  social  and  search  into  your  content  with  rel=author  tag,  you  can  gain  more  visibility  for  all  of  your  content.  

 RESOURCE:  h$p://bit.ly/rel-­‐author-­‐resource  

Author  Rank  

@teedubya  #smx  #21B  

@teedubya  #smx  

Open  Graph  www.ogp.me      UnMetric  www.unmetric.com  Percolate  www.percolate.com    Social  Bro  www.socialbro.com        HARO  www.helpareporter.com  

Muck  Rack  www.muckrack.com    GroupHigh  www.grouphigh.com    

NeedTagger  www.needtagger.com    Buzzstream  www.buzzstream.com      

Union  Metrics  www.unionmetrics.com  SimplyMeasured  www.simplymeasured.com      

#21B  

@teedubya  #smx  

Travis Wright!SEO & Social Media Consultant & Trainer!

@teedubya!travis_wright@symantec.com!

http://linkedin.com/in/teedubya!