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Search Engine Optimization

Sagar Shah OIMS.in

What Is SEO?

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What Is SEO? IT IS AN ART TO GET MORE TRAFFIC

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Why SEO? For Rank up in

Major search Engines

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How Search Engines Work? The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven.

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Keywords –the Most Important Item in SEO

Keywords are the most important SEO element for every search engine, they are what search strings are matched against. Choosing the right keywords to optimize for is thus the first and most crucial step to a successful SEO campaign.

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Keyword Density

After you have chosen the keywords that describe

your site and are supposedly of interest to your

users, the next step is to make your site

keyword-rich and to have good keyword density

for your target keywords. Keyword density

although no longer a very important factor in

SEO is a common measure of how relevant a page

is.

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Keywords in Special Places

Keywords are very important not only as quantity

but as quality as well – i.e. if you have more

keywords in the page title, the headings, the

first paragraphs – this counts more that if you

have many keywords at the bottom of the page.

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Meta Tags

Meta tags are used to summarize information of a page for search engine crawlers. This information is not directly visible to humans visiting your website. The most popular are the meta keywords and description tag. These meta tags to be inserted into the area of your page.

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Content Is King Search engines (and your readers) love fresh

content and providing them with regularly updated,

relevant content is a recipe for success. Generally,

when a site is frequently updated, this increases the

probability that the spider will revisit the site

sooner. You can't take for sure that if you update

your site daily, the spider will visit it even once a

week but if you do not update your contents

regularly, this will certainly drop you to from the

top of search results.

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Visual Extras and SEO Search engines have no means to index directly extras like images, sounds, flash movies, JavaScript. Instead, they rely on your to provide meaningful textual description and based on it they can index these files. In a sense, the situation is similar to that with text 10 or so years ago – you provide a description in the met tag and search engines uses this description to index and process your page

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Short-term results

You should start to see a positive difference in weeks if not.• No need for aesthetic compromiseYour site should maintain its glance distinctive and feel front, during and after optimization.

• Integrate with your existing siteThe major part of the work of optimization will be in the slides, gained you ‘notification of it.

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Share of Search MarketAugust 2008

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Organic Vs Paid

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A BIG THANK YOU Sagar Shah+91-8866189856www.oims.inSagar@oims.in