What is local SEO?

Local SEO is a subset of the search engine optimizationstrategies. It is about optimizing for geographically-specific search. It includes a dizzying array of tasksincluding registration in business directories, listing insearch engine local directories, attracting incoming linksfrom local sources, and many, many other tasks. In theUS, Google+ Local and Bing Business Portal are themost popular. When a user sees a listing in the searchengine results pages they automatically feel comfortablethat the information presented will be relevant to theirneeds and therefore only click when they have a specificinterest.

Who needs local SEO?

Local SEO is a must forany business that serveslocal customers, usuallydefined as those within 100miles of your businesslocation. Any business witha physical address wherecustomers are greetedshould utilize the benefitsof local SEO for thatlocation.

Here are a few tips for getting set up with local SEO.

Create and claim a local profile on Google. Your locallisting should show up when doing localized searchresults.Have a citation. This includes the name, address andphone number of your business, written in the sameexact format as what’s on your profile.Get reviews. You need honest reviews from a handfulof customers. The quality and quantity of the reviewsare some of the most important ranking factors forGoogle.

This offers small businesses an opportunity to benefitfrom location-based SEO, without necessarily havingto be located in that town. Provided the business canprovide a service, or deliver, to the customer at thatlocation there is no reason why this strategy couldn’t beadopted across multiple geographical regions. A furtherbenefit is that the competition for Geo-targeted searchphrases is usually low and because the phrase is oftensearched at the purchase stage of the buying cycle, theconversion rate can be high which helps reduce your“cost per acquisition” ratio.

Geo-Modified Keyword Targeting

A SEO company can target viewers in your local area

That is mainly what it means when they offer locationbased SEO. It is about getting people who live locallyto take a look at your website. There are a fewtechniques that can be employed for getting people inyour local area to look at your website. If your SEOCompany is good then they will also attract people whonavigate via their Smart phones. This is good becauseSmartphone navigation and searching forstores/businesses with a Smartphone is becoming morecommonplace. You can find the full article fromhttp://www.webcon.co.in/

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