Benefits Of A Well-Executed LOCAL SEO Strategy
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Transcript of Benefits Of A Well-Executed LOCAL SEO Strategy
OF A WELL-EXECUTED
LOCAL SEO STRATEGY
BENEFITS
WHAT IS
Local SEO is the process of optimizing a website to come up in the search engine results when users enter “localized” keywords and phrases into the internet search engines – such as Google, Yahoo, and Bing.
For example:“Cosmetic Dentist in Rochester, NY”
Website
Design
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF
Online
Video
Local SEO
Content
Online
Reputation
BE FOUND
97% of consumers use the internet to search for
local products and services
MORE WEBSITE TRAFFIC
Search is the #1 driver of traffic to content sites, beating social media by
more than 300%
LONG-TERM RESULTS
The search engine industry is a multi-billion dollar market
MORE MOBILE ATTENTION
50% of all mobile searches are conducted in hopes of
finding local results
Your Website
WHY LOCAL SEO IS A
Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMON
Ineffective Marketing
Do traditional marketing
methods continue to drain your
budget even though they’re
ineffective?
Stiff Competition
Do you feel like your closest
competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp
and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital
Marketing because you feel that
you just don’t have the time?
4 MAJOR
OVERCOMING THE There are ways to…
Put your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
And Activities…Digital
GET IN FRONT OF CONSUMERS WITH
Local Directory ListingsSites such as Google Maps and Yelp are the
new Yellow Pages. This is where consumers
search for local businesses.
Long-Term ResultsOnce your website achieves solid
rankings, they will stick long-term
when properly and consistently
maintained.
Positive Brand AwarenessSEO makes your brand noticeable
and credible because your site
consistently shows up high in the
search results.
Faster RankingsLocal SEO is less complicated than
traditional SEO and can produce
results much faster in many cases.
Targeted Leads & Higher ROICompared to traditional advertising, SEO
provides a much higher ROI and
produces more targeted leads
More Local Online ExposureLocal SEO involves targeting-specific
keywords related to your local market
Higher Search RankingsThe main purpose of SEO is to
help your website show up higher
in search results
Leverage Offsite ContentPublishing content outside of your
website can provide great links, traffic
and other SEO value
BENEFITS OF
CONSEQUENCESOF NO
Cannot Capitalize on the Lead Attraction Power of Local
SEO
Your Highly-Optimized Competitors will Capture Most of
the Local Online Leads
Missed Marketing Opportunity to Produce Higher ROI
WHAT SHOULD YOU
Build a Solid Local Search Presence and Maintain it Going Forward
Develop a complete SEO plan with local keyword
research
Work closely with a professional who understands your goals and needs
Implement SEO into your
marketing strategy and maintain it going forward!
SUCCESSSTEP 3STEP 2STEP 1
Analyze the Wants and Needs of Your Target Audience & Your Company Goals
Perform a Thorough Competitor Analysis
Do In-Depth Keyword Research
Claim, Verify, and Optimize Local Listings
Provide Ongoing Maintenance and Support
HOW I CAN
W W W. R E GI S S OC I AL M E D I A. C OM
JUSTIN REGIS
Founder / Chief Business Development Officer
Specializing in Powerful Social Media Strategies
That Get Results!
3 2 3 - 9 9 7 - 9 8 4 4
Certified in
Social Media
Marketing
Since 2013
Certified in
Google Analytics
Since 2014
OUR
We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on
a consistent basis.
Research and Apply
proper Keyword
assignment
Claim, Verify and
Optimize
Local Listings
Analyze the Wants
and Needs of your
Target Audience
Provide Ongoing SEO
Maintenance and
Updates
KEYWORD RESEARCH LOCAL LISTINGS AUDIENCE ANALYSIS MAINTENANCE
OUR
We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on
a consistent basis.
Research and Apply
proper Keyword
assignment
Claim, Verify and
Optimize
Local Listings
Analyze the Wants
and Needs of your
Target Audience
Provide Ongoing SEO
Maintenance and
Updates
KEYWORD RESEARCH LOCAL LISTINGS AUDIENCE ANALYSIS MAINTENANCE
OUR
We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on
a consistent basis.
OUR CUSTOMER
Roddi – Australian Recreational Center for the Aerial Arts
“We had no idea what a social media campaign was, let alone how to take advantage of our untapped community online. Justin and his team helped us book more classes online!”
Nathalie – Casa Natalia, a Boutique Hotel
“Our hotel depends on good online reviews and we needed a strategy to get more guests and increase our repeat bookings. Justin’s strategy has helped us improve our online reputation and search rankings.
READY TO GROW YOUR ONLINE PRESENCE?
Contact Us Today!
Thank You For Viewing
W W W. R E GI S S OC I AL M E D I A. C OM
F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t W W W . R E G I S S O C I AL M E D I A. C O M