Benefits Of A Well-Executed LOCAL SEO Strategy

20
OF A WELL-EXECUTED LOCAL SEO STRATEGY BENEFITS

Transcript of Benefits Of A Well-Executed LOCAL SEO Strategy

Page 1: Benefits Of A Well-Executed LOCAL SEO Strategy

OF A WELL-EXECUTED

LOCAL SEO STRATEGY

BENEFITS

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WHAT IS

Local SEO is the process of optimizing a website to come up in the search engine results when users enter “localized” keywords and phrases into the internet search engines – such as Google, Yahoo, and Bing.

For example:“Cosmetic Dentist in Rochester, NY”

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Website

Design

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF

Online

Video

Email

Local SEO

Content

Online

Reputation

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BE FOUND

97% of consumers use the internet to search for

local products and services

MORE WEBSITE TRAFFIC

Search is the #1 driver of traffic to content sites, beating social media by

more than 300%

LONG-TERM RESULTS

The search engine industry is a multi-billion dollar market

MORE MOBILE ATTENTION

50% of all mobile searches are conducted in hopes of

finding local results

Your Website

WHY LOCAL SEO IS A

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Is Your Business

Suffering Due to a

Lack of Customers?

Feeling

Disconnected From

Local Consumers?

Having Trouble

Getting Your Phone

To Ring?

Need More Foot

Traffic Coming Into

Your Doors?

COMMON

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Ineffective Marketing

Do traditional marketing

methods continue to drain your

budget even though they’re

ineffective?

Stiff Competition

Do you feel like your closest

competitors are taking your

fair share of the market?

Digital Technology

Are you struggling to grasp

and implement proven new-

age marketing strategies?

Lack of Time

Are you putting off Digital

Marketing because you feel that

you just don’t have the time?

4 MAJOR

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OVERCOMING THE There are ways to…

Put your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

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72% Of Consumers Are

Already Connecting

With Brands Through

Their Various Digital

Marketing Channels

And Activities…Digital

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GET IN FRONT OF CONSUMERS WITH

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Local Directory ListingsSites such as Google Maps and Yelp are the

new Yellow Pages. This is where consumers

search for local businesses.

Long-Term ResultsOnce your website achieves solid

rankings, they will stick long-term

when properly and consistently

maintained.

Positive Brand AwarenessSEO makes your brand noticeable

and credible because your site

consistently shows up high in the

search results.

Faster RankingsLocal SEO is less complicated than

traditional SEO and can produce

results much faster in many cases.

Targeted Leads & Higher ROICompared to traditional advertising, SEO

provides a much higher ROI and

produces more targeted leads

More Local Online ExposureLocal SEO involves targeting-specific

keywords related to your local market

Higher Search RankingsThe main purpose of SEO is to

help your website show up higher

in search results

Leverage Offsite ContentPublishing content outside of your

website can provide great links, traffic

and other SEO value

BENEFITS OF

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CONSEQUENCESOF NO

Cannot Capitalize on the Lead Attraction Power of Local

SEO

Your Highly-Optimized Competitors will Capture Most of

the Local Online Leads

Missed Marketing Opportunity to Produce Higher ROI

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WHAT SHOULD YOU

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Build a Solid Local Search Presence and Maintain it Going Forward

Develop a complete SEO plan with local keyword

research

Work closely with a professional who understands your goals and needs

Implement SEO into your

marketing strategy and maintain it going forward!

SUCCESSSTEP 3STEP 2STEP 1

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Analyze the Wants and Needs of Your Target Audience & Your Company Goals

Perform a Thorough Competitor Analysis

Do In-Depth Keyword Research

Claim, Verify, and Optimize Local Listings

Provide Ongoing Maintenance and Support

HOW I CAN

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W W W. R E GI S S OC I AL M E D I A. C OM

JUSTIN REGIS

Founder / Chief Business Development Officer

Specializing in Powerful Social Media Strategies

That Get Results!

3 2 3 - 9 9 7 - 9 8 4 4

Certified in

Social Media

Marketing

Since 2013

Certified in

Google Analytics

Since 2014

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OUR

We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on

a consistent basis.

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Research and Apply

proper Keyword

assignment

Claim, Verify and

Optimize

Local Listings

Analyze the Wants

and Needs of your

Target Audience

Provide Ongoing SEO

Maintenance and

Updates

KEYWORD RESEARCH LOCAL LISTINGS AUDIENCE ANALYSIS MAINTENANCE

OUR

We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on

a consistent basis.

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Research and Apply

proper Keyword

assignment

Claim, Verify and

Optimize

Local Listings

Analyze the Wants

and Needs of your

Target Audience

Provide Ongoing SEO

Maintenance and

Updates

KEYWORD RESEARCH LOCAL LISTINGS AUDIENCE ANALYSIS MAINTENANCE

OUR

We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on

a consistent basis.

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OUR CUSTOMER

Roddi – Australian Recreational Center for the Aerial Arts

“We had no idea what a social media campaign was, let alone how to take advantage of our untapped community online. Justin and his team helped us book more classes online!”

Nathalie – Casa Natalia, a Boutique Hotel

“Our hotel depends on good online reviews and we needed a strategy to get more guests and increase our repeat bookings. Justin’s strategy has helped us improve our online reputation and search rankings.

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READY TO GROW YOUR ONLINE PRESENCE?

Contact Us Today!

Thank You For Viewing

W W W. R E GI S S OC I AL M E D I A. C OM

F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t W W W . R E G I S S O C I AL M E D I A. C O M