SEO – A Brief Introduction

http://www.apextgi.in

Why SEO?• PROS– Cost effective– Sustainable and measureable results– High ROI– People trust organic search results

• Cons– Takes LOTS of time and patience– Algorithm changes– Huge learning curve

Introduction to SEO

• Keyword Research• On-Page SEO• Off-Page SEO• Measuring Your Progress• Google Penguin Update• Other ways to get traffic• Final Notes/Questions• Live Website Consultation

Keyword Research

• Importance of keyword research• Understanding your market– location– product type– niche.

• Think like your clients/customers• Build keyword list• Keyword tools

Google Keyword Tool

On-Page Optimization• Keyword relevancy

– Title tags and H1 Tags• Meta Tags

– Meta description = good– Meta keywords = bad

• Keyword density• Sitemap• Low Bounce Rate• Loading Speed• Content is KING• CMS

– Wordpress– Magento– Purely custom coded

• DON’T FORCE IT

WordPress Plugins

• Google XML Sitemap• Yoast SEO Plugin• WP Super Cache• Digg Digg

Off Page SEO (Link Building)

• Link Building– Page Rank (PR)– Types of links

– Contextual Links– Web 2.0 (Hubpages, Squidoo, Tumblr)– Guest blogging (build relationships)– Forums– Blog comments

– Do-follow, no-follow– Relevancy– Age– Avoid link farms/spam sites

v

Measuring Your Progress

• Google Analytics– Traffic– Time-on-page– Bounce rate– Conversions– Visitor Flow

Google Penguin Update

• Avoid getting irrelevant links• Diversify your anchor text• Diversify link sources• Avoid “over optimization”• Ultimate goal: Natural

What else besides SEO?

• The internet is a BIG place– Traffic sources

• Social Media– Facebook, Twitter, Pinterest, Youtube, Reddit, Stumbledupon

etc.

• Paid traffic (PPC)– Text ads (Adwords, Facebook Ads)– Banner ads

• Referral traffic– Guest blogging– Online press releases– Email marketing

Thanks

facebook.com/apex.tgi

twitter.com/ApextgiNoida

pinterest.com/apextgi