Founders Quote

About Us

Company Goals

Our Brand

Our Team

Our Social Media

Contact Information

Thank You Message

AGENDA

FOUNDERS QUOTE

Dear prospect partner – producer,

We are Ahmed Said and Abdullah Al-Balawy, founders of Sedra Beauty K.S.A taking the opportunity to introduce you to our company concept and share with you our values as an Arabian corporation that cares about the women society in the region.

For the Arabian culture is rich with women achievements and lack of recognition, here we come to backup and honor their own style in a contemporary fashionable way, for woman is a woman anywhere and everywhere and she deserve to shine in sight.

In Sedra Beauty we are targeting the total look of the modern Arabian woman and offering her various of the daily use products that goes along with her own life style and give her the look she desires and show her potential beauty.

ABOUT US

Sedra Beauty has been established as a local fashion and beautician marketing company in 2006 in the Kingdom of Saudi Arabia, our traditional business were developed out of customer needs for high quality and new products.

Based on the decision of the company to diversity our products; we now established this corporation in Riyadh as we have our own handbag brand.

Our focus is to use the creative, catchy & high quality new brands in all sectors of fashion and beauty, ( clothing, cosmetics, perfumes, bags, and fashion accessories).

Sedra Beauty has more than 2000 employee, and they all work together from the top management to the part time employees, for promoting the team work culture is a priority in our business ethics.

COMPANY GOALS

GoalsRegional and international expansion is our main goal, as we have been in the market for over 7 years with a very good reputation in the Saudi market & become a key player in the fashion and beautician field.

MissionBuilding a long term relationship with our clients (organizations & individuals) and provide exceptional customer services by pursuing business through innovation ideas and advanced technology in the market.

VisionAs we are aware of customer needs we have a purpose to be one of the leaders in the Saudi market, by providing enhanced products and services that exceeds the expectations of our esteemed customers.

OUR BRAND

Our points of strength

Comprehensive services to our business partner and consumers.

Distribution

RiyadhAl-Faysaliya mall:

class A

Al-Riyadh Gallery mall: class A

Hayat Mall: Class A

49 P.O.S

Jeddah& Ta’ifJeddah mall : class

A

Al-Shamel mall: class A

Al-Andalus mall: class B

34 P.O.S

Tabuk& Ha’il

Al-Raqy mall:

class B

18 P.O.S

Our Products

Affordable and competitive price

2009 2010 2011 2012 2013 201401234567

Growing Number Of Dis-tribution & positioning

55%21%

9%

8% 6%

Sales Of Our Product Mix

handbagsclothingcosmeticsaccessoriesperfumes

SAUDI MARKET

Saudi : Exclusive distribution,

Sedra bagsNumber of P.O.S = 137

Market size : 800 million SAR ( wholesale

value )9000 P.O.S

Market share : 1.2 %

Annual Turnover

800k

1,7m

2,2m

2010 2011 2012 2013

30%43%

High Price

Low Price

- Fashion + Fashion

Sedra positioning Chart

SWOT Analysis

• A brand name which sounds very Arabian & unique.

• A professional brand image.• High quality & diversity of

products thanks to our good reputation with the top producers.

• A strong existence in almost every city in Saudi Arabia.

• Lack of handbag designs in Sedra brand.

• High brand competition.• Regulations changings in

Saudi Commerce market.• Competition with brands with

top producers.

• Potential expansion as a retail store in Al-Hayat mall in 2016.

• Growth potential in the Region market ( U.A.E, Bahrain & Qatar )

• Attracting new creative designers & producers

STREGNTH WEAKNESESS

OPPORTUNITIES THEARTS

OUR TEAM

CEO

Ahmed Said

PresidentAbdullah Al-Balawy

Ad Director

Raneem Yassen

HR Manger

Doaa Al-Hadad

CFO

Karim Said

Accounting MangerMohammed Mohammed

OUR SOCIAL MEDIA

https://twitter.com/_SEDRA_

facebook.com/beautysedra

elsedra2013@gmail.com

CONTACT INFORMATION

King Fahd Rd, Al Olaya next to king Fahd libraryRiyadh, Saudi Arabia

Phone: +966 055 766 55 44

E-mail: elsedra2013@gmail.com

THANK YOU Many thanks for taking the time to read our profile,

we are looking forward to our future business with you.