Sedra profile
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Transcript of Sedra profile
Founders Quote
About Us
Company Goals
Our Brand
Our Team
Our Social Media
Contact Information
Thank You Message
AGENDA
FOUNDERS QUOTE
Dear prospect partner – producer,
We are Ahmed Said and Abdullah Al-Balawy, founders of Sedra Beauty K.S.A taking the opportunity to introduce you to our company concept and share with you our values as an Arabian corporation that cares about the women society in the region.
For the Arabian culture is rich with women achievements and lack of recognition, here we come to backup and honor their own style in a contemporary fashionable way, for woman is a woman anywhere and everywhere and she deserve to shine in sight.
In Sedra Beauty we are targeting the total look of the modern Arabian woman and offering her various of the daily use products that goes along with her own life style and give her the look she desires and show her potential beauty.
ABOUT US
Sedra Beauty has been established as a local fashion and beautician marketing company in 2006 in the Kingdom of Saudi Arabia, our traditional business were developed out of customer needs for high quality and new products.
Based on the decision of the company to diversity our products; we now established this corporation in Riyadh as we have our own handbag brand.
Our focus is to use the creative, catchy & high quality new brands in all sectors of fashion and beauty, ( clothing, cosmetics, perfumes, bags, and fashion accessories).
Sedra Beauty has more than 2000 employee, and they all work together from the top management to the part time employees, for promoting the team work culture is a priority in our business ethics.
COMPANY GOALS
GoalsRegional and international expansion is our main goal, as we have been in the market for over 7 years with a very good reputation in the Saudi market & become a key player in the fashion and beautician field.
MissionBuilding a long term relationship with our clients (organizations & individuals) and provide exceptional customer services by pursuing business through innovation ideas and advanced technology in the market.
VisionAs we are aware of customer needs we have a purpose to be one of the leaders in the Saudi market, by providing enhanced products and services that exceeds the expectations of our esteemed customers.
OUR BRAND
Our points of strength
Comprehensive services to our business partner and consumers.
Distribution
RiyadhAl-Faysaliya mall:
class A
Al-Riyadh Gallery mall: class A
Hayat Mall: Class A
49 P.O.S
Jeddah& Ta’ifJeddah mall : class
A
Al-Shamel mall: class A
Al-Andalus mall: class B
34 P.O.S
Tabuk& Ha’il
Al-Raqy mall:
class B
18 P.O.S
Our Products
Affordable and competitive price
2009 2010 2011 2012 2013 201401234567
Growing Number Of Dis-tribution & positioning
55%21%
9%
8% 6%
Sales Of Our Product Mix
handbagsclothingcosmeticsaccessoriesperfumes
SAUDI MARKET
Saudi : Exclusive distribution,
Sedra bagsNumber of P.O.S = 137
Market size : 800 million SAR ( wholesale
value )9000 P.O.S
Market share : 1.2 %
Annual Turnover
800k
1,7m
2,2m
2010 2011 2012 2013
30%43%
High Price
Low Price
- Fashion + Fashion
Sedra positioning Chart
SWOT Analysis
• A brand name which sounds very Arabian & unique.
• A professional brand image.• High quality & diversity of
products thanks to our good reputation with the top producers.
• A strong existence in almost every city in Saudi Arabia.
• Lack of handbag designs in Sedra brand.
• High brand competition.• Regulations changings in
Saudi Commerce market.• Competition with brands with
top producers.
• Potential expansion as a retail store in Al-Hayat mall in 2016.
• Growth potential in the Region market ( U.A.E, Bahrain & Qatar )
• Attracting new creative designers & producers
STREGNTH WEAKNESESS
OPPORTUNITIES THEARTS
OUR TEAM
CEO
Ahmed Said
PresidentAbdullah Al-Balawy
Ad Director
Raneem Yassen
HR Manger
Doaa Al-Hadad
CFO
Karim Said
Accounting MangerMohammed Mohammed
CONTACT INFORMATION
King Fahd Rd, Al Olaya next to king Fahd libraryRiyadh, Saudi Arabia
Phone: +966 055 766 55 44
E-mail: [email protected]
THANK YOU Many thanks for taking the time to read our profile,
we are looking forward to our future business with you.
