Post on 20-Jan-2017
Understanding the Right Process in Doing the SEO
Search Engine Optimization Workflow
Marites ManahanDigital Marketing Team
Two Kinds of Optimization
On –page Optimization
Off –page Optimizati
on
• Website Analysis• Competitive
analysis
• Major Keyword
• Minor Keyword
• Meta Tags• Alt Tags• Header Tags
• URL Structure• Internal Linking• Sitemaps• Google Analytics Set-
up• Webmaster Tool
• Blog Update• Tutorials &
Guides• Infographics• Videos• Whitepapers• Etc.
Target Market Business Analysis
Keyword Research
Website Stucture
Meta Data Structure
Content Optimization
Ad PostingDirectory
Submission
Bookmarkings
Content Submission
• Business Directory
• Web Directory
Content Commenting
Social Media
• Articles Directory
• Social Publishing• Video Sharing• Infographics,
etc.
• Blog Post• Article Post• Video & Image PostForums &
Answer Sites
S E O
MDM
On-page Optimization
• Website Analysis
• Keyword Research
• Website Structure
• Meta Data Structure
• Content optimization
MDM
Off-page Optimization (aka Link Building)
• Ad Posting
• Directory Submission
• Bookmarkings
• Content Submission
• Content Commenting
• Social Media
• Forums & Answer Sites
MDM
SEO Reporting
• Metadatas of page including title, description, and keywords
• Google Analytics report
Off-page
• Linking report
• Content Management report
• Social Media report
On-page
MDM
General ReportingDaily Report
• Compilation of Daily Linking report (send to client/boss)
• Search Engine Ranking Page (SERP) report
Weekly
Monthly
• Linking report ( for QA)• Article Write-ups ( for
QA)
• Google Analytics Stats• Social Media Stats
• Social Media Content Drafts ( for QA)
• Compilation of Social Media report (send to client/boss)
• Social Media Posting report
Quarterly• Progress report
MDM
• Evaluation report and assesment