Understanding the Right Process in Doing the SEO

Search Engine Optimization Workflow

Marites ManahanDigital Marketing Team

Two Kinds of Optimization

On –page Optimization

Off –page Optimizati

on

• Website Analysis• Competitive

analysis

• Major Keyword

• Minor Keyword

• Meta Tags• Alt Tags• Header Tags

• URL Structure• Internal Linking• Sitemaps• Google Analytics Set-

up• Webmaster Tool

• Blog Update• Tutorials &

Guides• Infographics• Videos• Whitepapers• Etc.

Target Market Business Analysis

Keyword Research

Website Stucture

Meta Data Structure

Content Optimization

Ad PostingDirectory

Submission

Bookmarkings

Content Submission

• Business Directory

• Web Directory

Content Commenting

Social Media

• Articles Directory

• Social Publishing• Video Sharing• Infographics,

etc.

• Blog Post• Article Post• Video & Image PostForums &

Answer Sites

S E O

MDM

On-page Optimization

• Website Analysis

• Keyword Research

• Website Structure

• Meta Data Structure

• Content optimization

MDM

Target Market Business Analysis

MDM

Keyword Research

MDM

Meta Data Structure

MDM

Website Structure

MDM

Content Optimization

MDM

Off-page Optimization (aka Link Building)

• Ad Posting

• Directory Submission

• Bookmarkings

• Content Submission

• Content Commenting

• Social Media

• Forums & Answer Sites

MDM

Link Building

MDM

Link Building Strategy

MDM

SEO Reporting

• Metadatas of page including title, description, and keywords

• Google Analytics report

Off-page

• Linking report

• Content Management report

• Social Media report

On-page

MDM

General ReportingDaily Report

• Compilation of Daily Linking report (send to client/boss)

• Search Engine Ranking Page (SERP) report

Weekly

Monthly

• Linking report ( for QA)• Article Write-ups ( for

QA)

• Google Analytics Stats• Social Media Stats

• Social Media Content Drafts ( for QA)

• Compilation of Social Media report (send to client/boss)

• Social Media Posting report

Quarterly• Progress report

MDM

• Evaluation report and assesment

MDM

"...The objective is not to make your links appear natural; the objective is

that your links are natural."

- Matt Cutts, Google's Head of Webspam Team

SEO Objective

MDM