DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT FOR FRUIT JUICE

Presented To:Prof. Rajashree Sonawane

PRESENTED BY

NAME ROLL NO

RAHUL DHAS 69

GARIMA KORI 86

PRATIMA PATIL 98

DIWAKAR VERMA 118

INDUSTRY ANALYSIS The Fruit Drink market has grown at a 20% to 25%

rate. In–home consumption of juices has gone up from

30%, three years back to 80% today. Mango based drinks account for two thirds of fruit

drinks industry. More than 80 % of sales happen through the

unorganized route - juice centers, street corner shops and so on

4 P’S

PRODUCT PRICE PLACE PROMOTION

Major functions are :- Marketing Manufacturing Procurement Operations Inventory Warehousing Distribution Customer Service

6

LOGISTICS CONCEPT

Suppliers Procurement Operation Distribution Customers

Materials Flow

Information Flow

PROCUREMENT OF RAW MATERIAL

RAW MATERIAL INPUTS Fruit Pulp Sugar Flavour Water Plastic Bottles Cartons

Manufacturing Process

Fruit Pulp

Water Treatment

Syrup Making

Filling

Testing Products

DISTRIBUTION STRATEGIES

Intensive Distribution

DISTRIBUTION CHANNEL OF FRUIT JUICE

One level

Two level

Manufacturer Retailer Customer

Manufacturer Retailer CustomerWholesaler

Enterprise Resource Planning (ERP) is an enterprise-wide information system designed to co-ordinate with all the resources, information & activities needed to complete the business processes.

The focus of ERP is on resource management within constraints to maximize the return on investment.

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