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Transcript of Scm2 ppt
DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT FOR FRUIT JUICE
Presented To:Prof. Rajashree Sonawane
PRESENTED BY
NAME ROLL NO
RAHUL DHAS 69
GARIMA KORI 86
PRATIMA PATIL 98
DIWAKAR VERMA 118
INDUSTRY ANALYSIS The Fruit Drink market has grown at a 20% to 25%
rate. In–home consumption of juices has gone up from
30%, three years back to 80% today. Mango based drinks account for two thirds of fruit
drinks industry. More than 80 % of sales happen through the
unorganized route - juice centers, street corner shops and so on
4 P’S
PRODUCT PRICE PLACE PROMOTION
Major functions are :- Marketing Manufacturing Procurement Operations Inventory Warehousing Distribution Customer Service
6
LOGISTICS CONCEPT
Suppliers Procurement Operation Distribution Customers
Materials Flow
Information Flow
PROCUREMENT OF RAW MATERIAL
RAW MATERIAL INPUTS Fruit Pulp Sugar Flavour Water Plastic Bottles Cartons
Manufacturing Process
Fruit Pulp
Water Treatment
Syrup Making
Filling
Testing Products
DISTRIBUTION STRATEGIES
Intensive Distribution
DISTRIBUTION CHANNEL OF FRUIT JUICE
One level
Two level
Manufacturer Retailer Customer
Manufacturer Retailer CustomerWholesaler
Enterprise Resource Planning (ERP) is an enterprise-wide information system designed to co-ordinate with all the resources, information & activities needed to complete the business processes.
The focus of ERP is on resource management within constraints to maximize the return on investment.
THANK YOU