create, communicate, evaluate

create, communicate, evaluateto evolve out of one's own thought

impart and made known to otherscreate, communicate, evaluate

ensuring desired understandingcreate, communicate, evaluate

Dan Radigan Atlassian

@danradigan

rapidly widespreadContent is becoming

important?Why is this

and are now harder to reach

People are

bombarded

Remember though…

Content is still

TOP DOG

Your WordPress

is a

product

therefore

Know your

customer and your

market

Create

Communicate

Evaluate

The people who create content aren’t often

full-time WordPressers, like us

therefore

Make the content you want easy to

create

Deliver real assets

Use consistent layouts

keep collaboration close to content

Simplify delivery

Create

Communicate

Evaluate

Not all content is

created equal

Content expires

expires

therefore

Know your

goals and schedule

accordingly

enable more authors

retain quality

manage schedules

Lots of writers with varied goals

Curators manage flow

Lots of writers with varied goals

Admin&

Editor&

Author& Author& Author&

Editor&

Author& Author& Author&

Editor&

Author& Author& Author&

Workflow!optimizes

us

Create

Communicate

Evaluate

Your WordPress is a (software)

product

therefore

content is an iterative endeavor

UA-20039645-1

learn about your audience

optimize keywords

validate your architecture

social: when is my audience

online?

segments: what is my audience

doing?

engage your audience with a

call to action

engage your audience with a

call to action

UTM codes correlate targeted effort and

results

http://you.com/?utm_source=promo utm_medium=email

utm_campaign=fallsale

Questions?