Scaling Content in WordPress
77
create, communicate, evaluate
description
Learn techniques to scale adding content to WordPress using Atlassian's JIRA and Confluence. Also, use Google Analytics to better understand your readership and audience.
Transcript of Scaling Content in WordPress
create, communicate, evaluate
create, communicate, evaluateto evolve out of one's own thought
impart and made known to otherscreate, communicate, evaluate
ensuring desired understandingcreate, communicate, evaluate
Dan Radigan Atlassian
@danradigan
rapidly widespreadContent is becoming
important?Why is this
and are now harder to reach
People are
bombarded
Remember though…
Content is still
TOP DOG
Your WordPress
is a
product
therefore
Know your
customer and your
market
Create
Communicate
Evaluate
The people who create content aren’t often
full-time WordPressers, like us
therefore
Make the content you want easy to
create
Deliver real assets
Use consistent layouts
keep collaboration close to content
Simplify delivery
Create
Communicate
Evaluate
Not all content is
created equal
Content expires
expires
therefore
Know your
goals and schedule
accordingly
enable more authors
retain quality
manage schedules
Lots of writers with varied goals
Curators manage flow
Lots of writers with varied goals
Admin&
Editor&
Author& Author& Author&
Editor&
Author& Author& Author&
Editor&
Author& Author& Author&
Workflow!optimizes
us
Create
Communicate
Evaluate
Your WordPress is a (software)
product
therefore
content is an iterative endeavor
UA-20039645-1
learn about your audience
optimize keywords
validate your architecture
social: when is my audience
online?
segments: what is my audience
doing?
engage your audience with a
call to action
engage your audience with a
call to action
UTM codes correlate targeted effort and
results
http://you.com/?utm_source=promo utm_medium=email
utm_campaign=fallsale
Questions?
