Wordpress : Content strategie

1. Veille & curation

Curation ?

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.Source : http://en.wikipedia.org

Trouver du contenu

Organiser l’information

2. Création

Planifier

https://wordpress.org/plugins/editorial-calendar/

Regularity Is Key

Focus

http://e.ggtimer.com

https://coffitivity.com

http://selfcontrolapp.com / http://getcoldturkey.com

Illustrer

http://www.sitebuilderreport.com/stock-up

http://www.pexels.com

http://www.designerspics.com

http://startupstockphotos.com

2. Diffusion

Réseaux sociaux & communauté

Réseaux sociaux & publication

Plugins Wordpress

https://wordpress.org/plugins/pinterest-pin-it-button-for-images/

http://coschedule.com/click-to-tweet

http://mytweetlinks.com

3. Automatisation

API ?

Web APIs are the defined interfaces through which interactions happen between an enterprise and applications that use its assets. An API approach is an architectural approach that revolves around providing programmable interfaces to a set of services to different applications serving different types of consumers.Source : http://en.wikipedia.org

Web Automation

Easy Web Automation

4. SEO

SEO ?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.Source : http://en.wikipedia.org

The Wordpres Plugin

https://wordpress.org/plugins/wordpress-seo/

Optimisation

http://www.browseo.net

http://www.copyscape.com

https://developers.google.com/speed/pagespeed/insights/

5. Analyse

Mesurer une audience

3. Mise en pratique

Exercice : Pop Culture (1)

Mettre en place un plugin pour faciliter le partage sur un réseau social pertinent pour la cible

Mettre en place le plugin « WordPress SEO by Yoast »

Mettre en place un service d’analyse d’audience

Exercice : Pop Culture (2)

Créer une présentation de 5mn pour présenter votre blog.

La présentation contiendra : une présentation du concept, de la cible, une démo.

Merci pour votre attention.