Social Brilliance IMPACT!CREATING & LEVERAGING GREAT CONTENT

#sbIMPACT

#sbIMPACT@ReadySetGrow @MelDepaol

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Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli

#sbIMPACT@ReadySetGrow @MelDepaol

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Agenda & “Web-keeping”● Content. Content. Content.

● Let’s talk about being people.

● Posting ideas.

● The anatomy of an ideal post.

● Leveraging your content.

● Your homework…

A little dose of the truth…

#sbIMPACT@ReadySetGrow @MelDepaol

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The Social Media Golden Rules

#sbIMPACT@ReadySetGrow @MelDepaol

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Social Media is about relationships first!

Getting business is a result of those relationships.

#sbIMPACT@ReadySetGrow @MelDepaol

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LinkedIn Best Practices…● Remember, it’s about business!● Share articles and start

discussions.● Participate in Groups.● Recommend others.● Pulse is hugely powerful!● Best time to post: 7-9 am and 5-6

pm. Worst time to post:10 pm-6 am.

#sbIMPACT@ReadySetGrow @MelDepaol

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Facebook best practices…● Use complete sentences.● Tag business pages and people

when appropriate.● No more than 5 posts per day!● No third party tools.● Be polite—treat it like a cocktail

party.● Worst time to post: 8 p.m. – 8 a.m.

#sbIMPACT@ReadySetGrow @MelDepaol

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YouTube Best Practices…● Make your titles directly relevant

to the video.● Keep your description short, 2-3

lines only.● Leverage it for SEO.● Create content, not ads.● Best time to post: 1-3 pm. Worst

time to post: 3-7 am.

#sbIMPACT@ReadySetGrow @MelDepaol

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Pinterest Best Practices:● Images without human faces get

repined 23% more often.● Use the description to drive

viewers to your website / blog.● Make sure to use your keywords in

titles and descriptions.● Best time to post: 2-4 pm and 8

pm-1 am. Worst time to post: 5-7 pm.

#sbIMPACT@ReadySetGrow @MelDepaol

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Twitter Best Practices…● Use keyword based hashtags.● Ride a trend, only when

appropriate.● Follow people back.● Don’t just broadcast.● Create and participate in

conversations.● Best time to post: 1-3 pm. Worst

time to post: 8 pm-9 am.

#sbIMPACT@ReadySetGrow @MelDepaol

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The Art of a Perfect Post● Posts under 100 characters

have higher engagement.● Add photos or video.● Post is engaging and

conversational.● Add value through

information, analysis, help, and entertainment.

● Share 90% of the time, sell 10%.

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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Where do I find content?● Blogs from industry influencers.● Search the different social media platforms.

● Follow relevant profiles on social media.

● Everyday life examples.● Client case studies.● Your blog.

#sbIMPACT@ReadySetGrow @MelDepaol

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Leverage your content● Example:

Write a blog post. Post it to your website. Share blog post to social

platforms. (linking to website) Chunk blog into bite sized bits

for daily postings.

#sbIMPACT@ReadySetGrow @MelDepaol

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Leverage your key relationships● Who are your key

connections? Influencers People who share your

identical target market Champions and

Advocates

What should you post?● Did you know…

● This week we helped…

● Share about events, partnerships.

● Share your character, company and culture.

● Meet the people behind your business.

● Photos of projects you are working on.

● How to…

● Educational or continuing ed. classes you are taking.

● What is in the news?

Create an editorial calendar!

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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What are YOUR next steps?● Create an editorial calendar.

● Time block social media into your calendar.

● Examine your insights

●Start a list of YOUR Champions and Advocates

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also

encouraged to provide feedback and to ask questions of others in the group.