Developing Social Media Strategies for Travel

Developing a Social Media Strategy

Paul HarrisonCarveConsulting.com

Developing a Social Strategy

1. Get ready2. Identifying

objectives3. (Active)

Listening4. Engagement

Roadmap5. Building a Team /

Resources

6. Messages and Tactics

7. Ceding control, engendering dialogue

8. Destination & Integration

9. Crisis Management, Measurement

10.Experiment

Are you ready?

Your Objectives..

Active Listening

•Variety of free & paid-for tools out there

•Identifying environments, communities, influencers, sentiment, brand, buzz, competitors, leaders, trends, opportunities..

• In-house or outsource? •Real-time alerts•Response plans in place

Share of voice analysis

Based on 390 URL featured conversations over past 30 days

Primarily job / opportunity focused

Brand Buzz Track

476comment

s

163comment

s31comment

s

35comment

s

Topic CloudFrom

229

comment

s

Building a Team

Messages & Tactics

Platforms?

3C’s...

Ceding control, engendering dialogue•Give them a Reason•Access•Guidelines•Tools•Trust•Time

•APIs•Access All Areas

Claim your name

Crisis Management

•The Emu..•The Voice of God..•Enter the conversation

•Process / People / Listening tools in place

Measurement & ROI

Experiment!

•Act Authentically

•The Entourage in your Pocket•Skittles.com

Thanks for listening

* CarveConsulting.com* Slideshare.net/CarveConsulting * LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting * [email protected]

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Developing Social Media Strategies for Travel

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