#sbIMPACT How to Use Twitter for Business
-
Upload
mel-depaoli -
Category
Social Media
-
view
61 -
download
0
description
Transcript of #sbIMPACT How to Use Twitter for Business
![Page 1: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/1.jpg)
Social Brilliance IMPACT!LET’S TALK ABOUT TWITTER.
#sbIMPACT
![Page 2: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/2.jpg)
![Page 3: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/3.jpg)
Hello! Tracey Warren | @ReadySetGrow Mel DePaoli | @MelDepaoli
![Page 4: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/4.jpg)
#sbIMPACT@ReadySetGrow @MelDepaol
i
Agenda & “Web-keeping”● Content. Content. Content.
● Hashtags and Keywords – and how to use them.
● Posting ideas.
● Live Twitter demonstration
● Your homework…
![Page 5: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/5.jpg)
Who uses Twitter?
● 90% of Internet users do not use Twitter, but 8% of
Americans get their news from it.
● 29% of off-line sales are attributed to promoted tweets.
● People who follow a brand are 72% more likely to purchase a product from that brand.
● Wall Street estimates that the value of each Twitter user is $118.
● User interaction with brands: 55% is positive. 20% is negative.
● 40% of Twitter users do not tweet, but they watch other people tweet.
Articles for your reference:
● By the Numbers: Amazing Twitter Statistics, by Digital Marketing Ramblings.
● Twitter Statistics, by Statistic Brain.
![Page 6: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/6.jpg)
![Page 7: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/7.jpg)
#sbIMPACT@ReadySetGrow @MelDepaol
i
Twitter Best Practices…● Use keyword based hashtags.● Ride a trend, only when
appropriate.● Follow people back.● Don’t just broadcast.● Create and participate in
conversations.● Best time to post: 1-3 pm. Worst
time to post: 8 pm-9 am.
![Page 8: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/8.jpg)
Tips and Tricks for your Tweets!● Who should you follow● How to get people to follow YOU!● How to search● How to listen● Hashtags!● Creating lists
#sbIMPACT@ReadySetGrow @MelDepaol
i
![Page 9: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/9.jpg)
#sbIMPACT@ReadySetGrow @MelDepaol
i
![Page 10: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/10.jpg)
#sbIMPACT@ReadySetGrow @MelDepaol
i
![Page 11: #sbIMPACT How to Use Twitter for Business](https://reader035.fdocuments.in/reader035/viewer/2022062319/556f7ac0d8b42a8f678b486b/html5/thumbnails/11.jpg)
#sbIMPACT@ReadySetGrow @MelDepaol
i
What are YOUR next steps?● Make sure your profile is filled out completely
● Do a hashtag search for YOUR expertise
● Create 2 new lists
● Find 20 new people to follow
● Tweet about how amazing #sbIMPACT is
As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also
encouraged to provide feedback and to ask questions of others in the group.