1© 2016 Samsung Electronics America - Confidential

Samsung Business 2016

Simple Wins

Richard Hutton | Demand Generation – Channel

Patrick White | Knox Business Development

2© 2016 Samsung Electronics America - Confidential

Samsung Business is committed to driving continued growth through a 5 Point Strategy

True Enterprise Sales1

Solutions & Alliances2

Vertical Industries3

Sub-Segmentation4

Powerful Demand Generation5

3© 2016 Samsung Electronics America - Confidential

More “Solutions” Means More Problems

“Just 1/3 [of CIOs]

claim to have a very

good relationship with

suppliers and

vendors”

Simple Wins…

5© 2016 Samsung Electronics America - Confidential

Simple Wins With Messaging That Speak To Our Key Audiences

Decision makers fall into two orientations when making decisions

Aspirational Preventative

Achievement |

Recognition | Legacy

Preserving | Stability |

Peace of Mind

6© 2016 Samsung Electronics America - Confidential

Simple Wins With A DG Engine That Is Partner Ready

suppression

Adobe Audience Manager

Data Enrichment(ReachForce leveraging D&B)

Retargeting(LLA or new partner?)

Acquisition Lists

Display

.com/blog(AAM Drives Personalization)

Social

Tradeshows

LiveRamp AND/OR DataLogix (15-40% match)

Media (& Optimization) across display, video, mobile, social

Private Marketplace

SocialSEM

Real Time Bidding

Display

Third Party Data(D&B, etc)

Measurement/ Creative Sequencing

Forms

Eloqua Db Health

1,165,727 total contacts

Eloqua Profiler in GSBN

Marketing Automation tools to identify,progress and nurture leads

7© 2016 Samsung Electronics America - Confidential

Simple Wins with Solution Sales Playbooks

A comprehensive set of messages, collateral, videos, and customer viewable assets to help you

• Understand theopportunity andofferings

• Become better enabled

• Sell more effectively

KNOX Video

http://uds.ak.o.brightcove.com/963482434001/963482434001_3335850380001_Knox-notext-audio-1080p-1218.mp4

9© 2016 Samsung Electronics America - Confidential

555Mdevices are expected to be sold for business use in 20161

324Musers are expected to use enterprise mobility solutions in 20162

8.3Bendpoint units will be used by enterprises in 20203

9

Enterprise Mobility Trends

Mobile devices are widely used in the enterprise

Use of enterprise mobility solutions continues to grow

Enterprise mobility will expand to the Internet of Things (IoT)

1 Strategy Analytics : Sept. 2015

2 Strategy Analytics: Oct. 2015

3 Gartner: July 2015

10© 2016 Samsung Electronics America - Confidential

10

No protection against data leakage

Fear of OS compromise

Limited policy controls and management

Enterprise Mobility Challenges

Top Reasons Cited by CIOs for Poor Android Acceptance in the Enterprise*

*Gartner, Strategies to Solve Challenges of BYOD in Enterprise, 2013

Android Exploits

12© 2016 Samsung Electronics America - Confidential

: Security Foundation for the Future

12

KNOX platform

Samsung devices

KNOX solutions Enabled App

Enterprise enablement

CustomizationPremiumWorkspace

13© 2016 Samsung Electronics America - Confidential

Hardware Root of Trust

Trusted Boot

TIMA*

SE for Android

KNOX Container

* TrustZone-based Integrity Measurement Architecture (TIMA)13

Securing your devices and corporate data from malicious attacks

Platform

KNOX enabled devices are approved

for use by governments in 26

countries

15

Samsung KNOX Enterprise Mobility Solutions

KNOX Workspace

Defense-grade, dual persona container

KNOX Premium

Cloud based end-to-end EMM solution

KNOX Enabled App

Invisible secure container for apps

KNOX Customization

Set of customizing tools and services

Making money with

www.SamsungKNOX.com/partners

For more information visit…

Wrap up before Bobby D gives me the stink eye

17© 2016 Samsung Electronics America - Confidential

Simple Wins with Partner Certification That Is Easy To Access and Measure

• Professional development

• Samsung technologies

• Solutions

• Soft Skills

• Interactive training models

• Offline & industry/vendor-neutral

certification tracking

18© 2016 Samsung Electronics America - Confidential

Simple Wins With Automated Partner Marketing

*2014 B2B Content Marketing Trends – North America: Content Marketing Institute/Marketing Profs

Simplification

Large content library

Multiple content formats

Increased efficiency

Partner Dashboard

19© 2016 Samsung Electronics America - Confidential

New solutions

Are you on board?New messaging

New tools

THANK YOU