AP Infographic AgencyvsInHouse.2.8...SOCIAL SOCIAL EMAIL PAID SEARCH PAID SOCIAL PAID SOCIAL SEO...
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How to Best Manage Your Online Marketing Channels Determine which marketing channels are better suited to in-house management, which work best when outsourced to an agency, and which benefit from a hybrid approach. In-house tends to work best for slow-burning channels that are always on, while outsourcing is often the right choice for channels that require niche skills and involve specialized tools and platforms. And when your in-house talent and bandwidth fall somewhere in the middle, the hybrid approach should work flawlessly. IN-HOUSE IN-HOUSE AGENCY SOCIAL SOCIAL PAID SOCIAL EMAIL PAID SEARCH PAID SOCIAL SEO EMAIL AFFILIATE DISPLAY DISPLAY Most companies lack the manpower, platforms, and tools to manage an affiliate program in-house without the aid of a specialized agency. Organic social media is typically kept in-house, with consultation from your agency. No one knows your brand voice better than you. Paid social advertising is often outsourced because companies typically lack the requisite tools, platforms, and experience. Display is almost always outsourced. It requires the creation of lots of creative and cooperation with media buyers and professionals. Management tends to remain in-house, but ancillary aspects such as email acquisition and specific program management can be outsourced. SEO Adopt a hybrid approach that keeps content creation in-house but outsources technical SEO. AFFILIATE PAID SEARCH Adopt a hybrid approach by integrating agency-led PPC with other marketing efforts creating an overall customer acquisition strategy. OUTSOURCED, IN-HOUSE, OR HYBRID? OUTSOURCED, IN-HOUSE, OR HYBRID? Want to learn more about how Acceleration Partners can help support your online marketing channels? Contact us at [email protected] www.accelerationpartners.com Created by: Acceleration Partners HYBRID HYBRID
Transcript of AP Infographic AgencyvsInHouse.2.8...SOCIAL SOCIAL EMAIL PAID SEARCH PAID SOCIAL PAID SOCIAL SEO...
How to Best Manage Your Online Marketing Channels
Determine which marketing channels are better suited to in-house management, which work best when outsourced to an
agency, and which benefit from a hybrid approach.
In-house tends to work best for slow-burning channels that are always on, while outsourcing is often the right choice for channels that require niche skills and involve specialized tools and platforms. And when your in-house talent and bandwidth fall somewhere in the middle, the hybrid approach should work flawlessly.
IN-HOUSE
IN-HOUSE AGENCY
SOCIAL
SOCIAL
PAID SOCIALEMAIL PAID SEARCH
PAID SOCIAL
SEO
AFFILIATEDISPLAY
DISPLAY
Most companies lack the manpower, platforms, and tools to manage an a�liate program in-house without the aid of a specialized agency.
Organic social media is typically kept in-house, with consultation from your agency. No one knows your brand voice better than you.
Paid social advertising is often outsourced because companies typically lack the requisite tools, platforms, and experience.
Display is almost always outsourced. It requires the creation of lots of creative and cooperation with media buyers and professionals.
Management tends to remain in-house, but ancillary aspects such as email acquisition and specific program management can be outsourced.
SEO
Adopt a hybrid approach that keeps content creation in-house but outsources technical SEO.
AFFILIATE
PAID SEARCH
Adopt a hybrid approach by integrating agency-led PPC with other marketing e�orts creating an overall customer acquisition strategy.
OUTSOURCED,IN-HOUSE, OR HYBRID?OUTSOURCED,IN-HOUSE, OR HYBRID?
Want to learn more about how Acceleration Partners can help support your online marketing channels?
Contact us at [email protected]
Created by: Acceleration Partners
HYBRID
HYBRID
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