Marketing Solutions

Introducing LinkedIn Social AdsLinkedIn is the world’s largest professional network with

161 million members. Each of these members shares

ideas and information with their LinkedIn connections

to help achieve their goals.

Through LinkedIn Social Ads, you can leverage the

power of members’ networks to help spread awareness

of products and services, encourage recommendation

and increase engagement through the power of social

proof.

Social proof at scaleThe endorsements of trusted contacts are a hugely

effective means of adding credibility and impact to

your company messages. But it can be dif"cult to

achieve such social proof at scale.

LinkedIn’s exclusive range of social ads is carefully

aligned to the way that members use our network to

share ideas and information. They make it simple and

rewarding for members to endorse your company and

pass on insights and updates. And they ensure that

engagement with one member is quickly spread across

their network.

Follow Company Ads

Follow Company Ads are a powerful, targeted channel

for encouraging members to follow your company.

Increasing your Company Following adds credibility

and endorsement, with every member who responds to

Follow Company ads automatically sharing their new

follower status with their network.

Once a member is following your company, you’ll be

able to build your relationship with them through

company updates in their LinkedIn home page stream.

Social ads are a highly targeted, highly ef"cient way to enlist LinkedIn members and encourage them to share messages and recommend products.

LinkedInSocial AdsLeverage our members’ networks to driveawareness and credibility

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Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of

LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of

their respective owners. All rights reserved.

Recommendation Ads

Recommendation ads showcase the product, company name and, when there are enough, the number of followers

Volkswagen India

Chevron Custom Group

Chevron exceeded campaign goals by 41% by recruiting energy professionals, policymakers and other in"uencers into their LinkedIn Group

Join Group Ads

Join Group Ads prompt target audiences to join your

sponsored group by showcasing current discussions

and spotlighting which of a reader’s connections are

already group members. As with other LinkedIn Social

Ads, the status of new group members is automatically

shared across their networks, adding further awareness

and credibility.

Recommendation ads spread awareness of products

and services whilst adding credibility through showing

how many LinkedIn members have already endorsed

them. Members can choose to share and recommend

the ads themselves, spreading them across their

network and adding further social proof.

You can target Recommendation Ads at your existing

Company Followers, or use precision targeting to

reach other relevant LinkedIn members, who are most

likely to respond and recommend.

Additional InformationFor more information, contact your LinkedIn Account

Representative or visit emea.marketing.linkedin.com

to learn more about our marketing solutions.