Post on 20-Aug-2015
Mobile Advertising: How We Got Here and What's Next?
2009 AdMob, Inc. Confidential & Proprietary
MSOffice1
Slide 1
MSOffice1 ; 08/06/2009
©2009 AdMob, Inc. Confidential & Proprietary
• Size and Scope 160+ billion impressions since launch15+ billion ad requests a month in 160+ countries
• Mobile Ad ProductsText Link & Graphical Banner ad units, unique iPhone ad units, Analytics
• Partnerships11,000+ mobile sites,4,000 iPhone and Android applications
• CompanyHeadquartered in San Mateo, Offices in NY, LA, Chicago, London, Munich, and Mumbai
AdMob Overview
©2009 AdMob, Inc. Confidential & Proprietary
The AdMob Network: Sample Publishers
Innovative Mobile Content
Sample Premium Sites
Fun For Mobile
End of the Beginning
• Operator-centric world
• Slow networks
• Expensive data plans
• Phones with limited capabilities
• Advertising very limited
• Push marketing dominates
• Specialist Wapsites
2005-2007 AdMob, Inc. Confidential & Proprietary
ZagMe
2005-2007 AdMob, Inc. Confidential & Proprietary
Major strides forward in 2008/9
• Openness
• High speed networks
• Affordable data plans
• Rise of Smartphones
• Browser and Apps usage
• Pull advertising dominates
• Publisher Brands and Apps
2005-2007 AdMob, Inc. Confidential & Proprietary
Then and Now
Then and Now
Twitter!
Evolution of Mobile Advertising
©2009 AdMob, Inc. Confidential & Proprietary
2000 |2001 |2002 |2003 |2004 |2005 |2006 |2007 |200 8 |2009 |2010 |2011
Revolution
But it’s not all about ad formats...
Better Information
Experience
Measurement
Scale
©2009 AdMob, Inc. Confidential & Proprietary
www.admob.com/metrics
Standards
Targeting
Client Recognition + Rise of Brands
Apps!
Thinking Global
Questions?
Robbie DouekPerformance Sales Director
Southern Europe, AdMob
email rdouek@admob.comwww.admob.com/metrics