2018 was a great year for TOMI, proving that the city’s best friend continues to strengthen its friendship with Rio de Janeiro!

A great year for TOMI Rio

Music

Theatre

Exhibitions

Where to Eat

Art and Culture

RIO DE JANEIRO

1º

2º

3º

* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.

26%

43%

14 %

EVENTS

SEARCHTRANSPORTS

NEWS

SPLIT OF INTERACTIONS IN THE 4 MAIN MODULES:

17%

Lapa

Búzios

In 2018, the Search module was consistently at the top of the main module interactions, registering an average of 43%.

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

SUMMERTIME

HOLIDAYSEASON

TOMI’s best time!

NOTE

The holiday season (Christmas and New Year) was one of the best times: this month registered a great increase on the interactions.

BY LOCAL

TOP Modules

ANNUAL 2018

69 %Interactions made in Portuguese

Million

TOTAL Interactions

ThousandMillion

TOTALViews

Interactionsby Language

PERCENTAGE OF INTERACTIONS *

PER MODULE

EVENTS NEWS TRANSPORTSSEARCH

Art and Culture

Music

Exhibitions

Theater

Local

Culture

Health and Environment

Where to Eat

What to Do1º

2º

3º

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

BY HOUR

DURING THE MONTH

EN 14 %17 %69 %

ESPT

Lagoa Rodrigo de Freitas

Urca

Ipanema

TOTALPhotos sent

1 000 000InteractionsMonthly Evolution

80 000Sent Photos Behaviour

The podium in 2018

INTERACTION CHAMPIONHIGHEST NUMBER OF INTERACTIONS

SELFIE WINNERHIGHEST NUMBER OF PHOTOS SENT

The TOMI in front of Rua FigueiredoMagalhães

Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.

The TOMI in front of Rua FigueiredoMagalhães

BY LOCAL

COPACABANA

LEBLON

BARRA DA TIJUCARECREIO DOS BANDEIRANTES

CENTRO

LEME

INTERACTIONCHAMPION

SELFIEWINNER

650 623

29 918

Trademark. Patented internationally. Registered design.

+ 306+ 6+120

IPANEMA