RIO Annual 2018-EN - TOMI WORLD€¦ · Exhibitions Where to Eat Art and Culture RIO DE JANEIRO 1º...
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2018 was a great year for TOMI, proving that the city’s best friend continues to strengthen its friendship with Rio de Janeiro! A great year for TOMI Rio Where to Eat Art and Culture RIO DE JANEIRO 1º 2º 3º * The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search. 26% 43% 14 % EVENTS SEARCH TRANSPORTS NEWS SPLIT OF INTERACTIONS IN THE 4 MAIN MODULES: 17% Lapa Búzios In 2018, the Search module was consistently at the top of the main module interactions, registering an average of 43%. JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC SUMMERTIME HOLIDAY SEASON TOMI’s best time! NOTE The holiday season (Christmas and New Year) was one of the best times: this month registered a great increase on the interactions. BY LOCAL TOP Modules ANNUAL 2018 69 % Interactions made in Portuguese Million TOTAL Interactions Thousand Million TOTAL Views Interactions by Language PERCENTAGE OF INTERACTIONS * PER MODULE EVENTS NEWS TRANSPORTS SEARCH Art and Culture Music Exhibitions Theater Local Culture Health and Environment Where to Eat What to Do 1º 2º 3º 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 BY HOUR DURING THE MONTH EN 14 % 17 % 69 % ES PT Lagoa Rodrigo de Freitas Urca Ipanema TOTAL Photos sent 1 000 000 Interactions Monthly Evolution 80 000 Sent Photos Behaviour The podium in 2018 INTERACTION CHAMPION HIGHEST NUMBER OF INTERACTIONS SELFIE WINNER HIGHEST NUMBER OF PHOTOS SENT The TOMI in front of Rua Figueiredo Magalhães Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis. The TOMI in front of Rua Figueiredo Magalhães BY LOCAL COPACABANA LEBLON BARRA DA TIJUCA RECREIO DOS BANDEIRANTES CENTRO LEME INTERACTION CHAMPION SELFIE WINNER 650 623 29 918 Trademark. Patented internationally. Registered design. + 306 + 6 +120 IPANEMA
Transcript of RIO Annual 2018-EN - TOMI WORLD€¦ · Exhibitions Where to Eat Art and Culture RIO DE JANEIRO 1º...
2018 was a great year for TOMI, proving that the city’s best friend continues to strengthen its friendship with Rio de Janeiro!
A great year for TOMI Rio
Music
Theatre
Exhibitions
Where to Eat
Art and Culture
RIO DE JANEIRO
1º
2º
3º
* The interaction values indicate the number of relevant touches in each module (news, events, directory, transportation and photo), the interactions under the scroll and texting email on the forms are not included. The views values presented are related to the each content exhibited on lists, selections and search.
26%
43%
14 %
EVENTS
SEARCHTRANSPORTS
NEWS
SPLIT OF INTERACTIONS IN THE 4 MAIN MODULES:
17%
Lapa
Búzios
In 2018, the Search module was consistently at the top of the main module interactions, registering an average of 43%.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
SUMMERTIME
HOLIDAYSEASON
TOMI’s best time!
NOTE
The holiday season (Christmas and New Year) was one of the best times: this month registered a great increase on the interactions.
BY LOCAL
TOP Modules
ANNUAL 2018
69 %Interactions made in Portuguese
Million
TOTAL Interactions
ThousandMillion
TOTALViews
Interactionsby Language
PERCENTAGE OF INTERACTIONS *
PER MODULE
EVENTS NEWS TRANSPORTSSEARCH
Art and Culture
Music
Exhibitions
Theater
Local
Culture
Health and Environment
Where to Eat
What to Do1º
2º
3º
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
BY HOUR
DURING THE MONTH
EN 14 %17 %69 %
ESPT
Lagoa Rodrigo de Freitas
Urca
Ipanema
TOTALPhotos sent
1 000 000InteractionsMonthly Evolution
80 000Sent Photos Behaviour
The podium in 2018
INTERACTION CHAMPIONHIGHEST NUMBER OF INTERACTIONS
SELFIE WINNERHIGHEST NUMBER OF PHOTOS SENT
The TOMI in front of Rua FigueiredoMagalhães
Interaction Champion - TOMI that registered the highest number of interactions during the period of analysis. Selfie Winner - TOMI that registered the highest number of sent photos and/or GIFs during the period of analysis.
The TOMI in front of Rua FigueiredoMagalhães
BY LOCAL
COPACABANA
LEBLON
BARRA DA TIJUCARECREIO DOS BANDEIRANTES
CENTRO
LEME
INTERACTIONCHAMPION
SELFIEWINNER
650 623
29 918
Trademark. Patented internationally. Registered design.
+ 306+ 6+120
IPANEMA
