Blind  Five  Year  Old  AJ Kohn, Owner

Beyond Blue Links

My name is AJ Kohn

Blind Five Year Old | @ajkohn I run Blind Five Year Old

Pennsylvania

George Washington University

Advertising

Fundraising

Blind Five Year Old | @ajkohn Old school direct marketing

Internet

Blind Five Year Old | @ajkohn 25% growth for three consecutive years

SEO

Segue

Rich Snippets

Blind Five Year Old | @ajkohn Not your ordinary result

Recipes

Videos

Events

Blind Five Year Old | @ajkohn Rich Snippets launched May 12, 2009

Blind Five Year Old | @ajkohn Schema.org launched June 2, 2011

Blind Five Year Old | @ajkohn Click magnets

Eye tracking studies confirm that visual results are powerful

Blind Five Year Old | @ajkohn http://bit.ly/duncanhinescasestudy

12% - 17% increase in traffic by implementing recipe snippets

Blind Five Year Old | @ajkohn The stars my destination

Google is tired

Blind Five Year Old | @ajkohn Amazon review snippets disappear

Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsbookmarklet

No markup. No dice.

Blind Five Year Old | @ajkohn

I implemented schema and all I got was this lousy t-shirt.

Hello?

Blind Five Year Old | @ajkohn Breadcrumb snippet = more opportunities to click

More links to your site!

Blind Five Year Old | @ajkohn Breadcrumb snippet uses data-vocabulary markup

Schema.org

Data-vocabulary

Authorship

One day you’re in

Blind Five Year Old | @ajkohn Authorship result 2012

And the next day you’re out

Blind Five Year Old | @ajkohn Authorship result 2014

Auf Wiedersehen!

Video Snippets

Blind Five Year Old | @ajkohn Panda 4.0 and Snippets Algorithm

Rich Snippets Algorithm

Blind Five Year Old | @ajkohn http://bit.ly/richsnippetsalgorithm

Authority and quality of the site

Relevance of the site to that query

Number of results with snippets

Auf Wiedersehen!

Blind Five Year Old | @ajkohn Use site: query to confirm snippets algorithm impact

TL;DL

Blind Five Year Old | @ajkohn

Structured data is required

Don’t take markup at face value

The snippets algorithm is serious

AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com

@ajkohn