Post on 10-May-2015
Resumehh…
@HamzaK
You are special.You know it. I know it. Your mom knows it.
“You’re one in a million.”But in a world of 7 billion people,
that means that there’s 7000 of you!
We live in a world of mythsHere are some myths we subscribe to...
Success will come overnight
Anyone can be a rockstar entrepreneur
Fortune will find you
For some of you, this is true
For the rest of us though…
You’re going to apply online?So are 500 other people.
Oh, you graduated with a BBA?Tell me more.
I’m not hatingWe simply grew up in a culture of
entitlement,
iPod, iPad, iPhone, etc.Devices with “i” in the prefix!
Deferred adolescenceWe’re not leaving our homes until our late 20’s
Myth of higher educationIt’s not the be-all-end-all.
We paid $50k for our degrees, we deserve jobs!Don’t be silly.
“But, I have a 4.0 GPA!”That’s nice.
Old model doesn’t work in new economic realitiesSaturation + race to the bottom
“If you don’t like change, you are going to like irrelevance even less.”
- General Eric Shinseki
Disrupt the hiring process!
Let’s hack this.Ready?
Level 1:Personal Branding
In Progress
What is a brand?
Brands are born of experience
Interactions + Feelings= Brands
Commodity vs. Lifestyle
A collection of perceptions
The power of the personal brand
Why is personal branding important?
Growing engagement
Compensation & the premium
6 p’s to building a personal brand
1) Passion
2) Purpose
3) Planning
4) People
5) Play
6) Perseverance
Your brand plan
What are your goals?
What do you value?
What are your passions?
What motivates you?
What makes you remarkable?
The Brand Plan
• Identify your passions
The Brand Plan
• Identify your passions• Take inventory
The Brand Plan
• Identify your passions• Take inventory• Craft your identity
The Brand Plan
• Identify your passions• Take inventory• Craft your identity• Distribute and scream
The Brand Plan
• Identify your passions• Take inventory• Craft your identity• Distribute and scream• Measure and repeat
Recap
• The old employment model isn’t effective• Invest in building your personal brand• Passion, purpose, planning, people, play,
perseverance• Personal branding has benefits today• Personal branding will have benefits tomorrow
Level 2:Leveraging Social Media
Completed In Progress
First things first!
What is social media?
Story telling, story telling, story telling.
Some facts
93% of companies are using social media networks for recruiting in 2013.
14.4 million people used social media to find their last job in 2011.
86% of employers say candidates should make their profiles more employer-friendly.
1 out of 3 employers rejected candidates because of something they found out about
them online.
It gets worse…
Nothing is deleted.
Every public tweet is fed into the us library of congress
And
A report from twitter said government requests are
generally made in conjunction with some kind of criminal
investigation; 815 requests came from the united states
government and twitter complied 69% of the time.
@BadBetch13: “Pop a molly I’m sweatin!” #Woo
Candidates are NOT hired because of:
• Inappropriate pictures/info• Shared confidential info about past employer• Discriminatory comments• Lied about their qualifications• Bad mouthed past employer• Poor communication skills
Candidates ARE hired because of:
• Accounts supported qualifications• Awards & accolades were visible• Showcased a good “feel”/fit• Conveyed a professional image• Displayed creativity• Had good references
“If you’re not telling your story via social channels, someone is. Tell your own story, or
someone will tell it for you.”
@JenniferMcClure
To Do
• Google yourself
To Do
• Google yourself• Use a vanity profile to make all of your social
media easily accessible
To Do
• Google yourself• Use a vanity profile to make all of your social
media easily accessible• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)
To Do
• Google yourself• Use a vanity profile to make all of your social
media easily accessible• Take your resume online and make it visually
appealing (Vizualize.me, LinkedIn Labs, etc.)• Track your progress (CrowdBooster, Visibli,
Klout)
And now, for some tools…
Recap
• Traditional resumes will become obsolete• Invest in mastering social media• Be strategic about your use of social media• Use social media to advance your personal
brand• Use social media to form genuine, lasting and
deep relationships
Level 3: Disrupt The Traditional
Job Search Process
Complete In ProgressComplete
Catch 22 of Employment:Can’t get a job without experience. Can’t get experience without a job.
It’s not just what you know…
It’s WHO you know
Think in terms of circles of influence.
Follow companies
Informational interviews
Stay in touch
Seek mentorship
Recap
• It’s not just what you know, it’s who you know• Conduct informational interviews• Follow brands• Use social media to stay in touch• Seek mentorship
Do This Tomorrow
Do This Tomorrow
• Build your brand plan
Do This Tomorrow
• Build your brand plan• Build your social policy
Do This Tomorrow
• Build your brand plan• Build your social policy• Build your support group
Do This Tomorrow
• Build your brand plan• Build your social policy• Build your support group• Do not tweet after 2am on a weekend
Thank You!
@HamzaK