Post on 01-Nov-2014
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September 21, 2010Marvin Dejean
Markcom Industries
READY! SET! CONVERT: OPEN LEADERSHIP IN CHURCH COMMUNICATIONS
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READY! SET! CONVERT
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Getting The Word Out: Extending The Invitation
In the Beginning Was The Word: Growing The Conversation!
Having Your Say: The Final Word!
Hands On Sessions
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Getting The Word Out: Extending The Invitation
Should Your Church Invest in Social Media?
“Everybody Else is Doing It” “We Are Being Left Behind”
“We Want The Latest Cool Gadgets”
"Why get on board and get involved with Social Media?"
ROE+ROC=ROI
Qualitative & Quantitative
How does social media improve the quality of ministry and help move the church's objectives forward?
www.themegallery.com4
Communication
Call To Action
Qualitative
Connecting
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Getting The Word Out: Extending The Invitation
How will this new Social Media "thing" help our church, ministry or organization Communicate, Connect our
Community, and Call People to Action?
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Getting The Word Out: Extending The Invitation
DEVELOPING YOUR SOCIAL MEDIA STRATEGY
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Getting The Word Out: Extending The Invitation
DEVELOPING YOUR SOCIAL MEDIA STRATEGY
S IS FOR S.M.A.R.T
MAKE YOUR ENTRY INTO SOCIAL MEDIA AN ENGAGEMENT THAT IS:
SPECIFIC, MEASURABLE, ATTAINABLE, RELEVANT & TIMELY
CREATE YOUR PLAN
www.themegallery.com8
CShare work trips with flickr and audio blogging.
CShare corporate gatherings with Ustream
C Share your life with twitter
Getting The Word Out: Extending The Invitation
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Growing The Conversation!
3 Main Areas of Focus
Websites
Social Media
Analytics
www.themegallery.com10
Growing The Conversation!
Inward and Outward Goals for your Website
1.Outward: ~ New people to find your church online ~ Potential visitors to learn about your church culture ~ Potential visitors to know service times and location
2. Inward: ~ Discipleship and spiritual growth ~ Sermon follow up and additional resources ~ Remind and inform about upcoming events ~ Volunteering and ministry opportunities
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Growing The Conversation!
Understanding Your Organization’s Online Culture
~ What does our website communicate about us?
~ What are the unspoken cultural cues we’re using?
~ What does our language say about us?
~ Does our digital culture match our physical culture?
~ Are we attracting or attempting to limit users?
~ Are we oriented toward left or right brain?
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Growing The Conversation!
Where Leaders Get Derailed
~ Trying to rush the process ~ Not being flexible to change how you think/change tools
~ Falling in love with the tools ~ Too much emphasis on form instead of function
~ Quitting too soon because other projects took priority ~ Not asking for help or paying for advice
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Growing The Conversation!
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Growing The Conversation!
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Growing The Conversation!
www.themegallery.com18
PowerPoint has new layouts that give you
more ways to present your words, images and media.
Your Church Is
Here
X
Growing The Conversation!
Websites
Social Media
Analytics
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Growing The Conversation!
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Growing The Conversation!
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Growing The Conversation!
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Growing The Conversation!
Possible Use #1 Pastors to PeoplePastors can use Twitter to have a more personal connection with hundreds of people, without being bogged down by 2 way messaging.
Possible Use #2 Between Group MembersSmall groups can use Twitter to learn about each others day to day lives, fostering better connections and deeper relationships.
Possible Use #3 Marketplace MinistryPeople using Twitter to open their lives to co-workers, seekers and non-believers.
Possible Use# 4 Missionaries to SupportersNot that this needs much explanation, but imagine how powerful it would be to follow missionaries play by play.
www.themegallery.com28
PowerPoint has new layouts that give you
more ways to present your words, images and media.
Your Church Is
Here
X
Growing The Conversation!
Websites
Social Media
Analytics
Growing The Conversation!
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Measuring The Conversation! Begin with the end In Mind (What is your overall strategy?)
A Facebook Page and a Twitter Feed is not a social media strategy (Measurement processes will always differ, depending on business goals)
Social Media is about people. People connecting to other people to build better relationships, fostering communities and increasing collective knowledge
Measurement and Metrics are one way to help to tell the story of Social Media.
Listen first before you engage.
Measurement should be baked into your program before you launch it. It’s not an afterthought, it’s part of the process.
Learn what to measure: Activity; Tone; Velocity; Attention; Participation Qualitative attributes.
Qualitative is just as important as numbers (learn how to tell a story)are you part of the conversation for your products/industry?/How is the competition discussed?
Breaking down these qualitative attributes into bite-size chunks that we can measure, understand and translate easily into a business context is a vital step in measuring social media ROI
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Measuring The Conversation!
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Measuring The Conversation!
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Growing The Conversation!
Analytics
MEASURING ENGAGEMENTYou can use standard web analytics tools (Google Analytics) to measure:
Visitor Loyalty – The number of return visitors over 1 month
Recency – The number of return visitors over 1 week
Duration – The length of time spent on the site
Actions – The number of actions taken on the site: downloading, posting, commenting, playing, etc…
MEASURING ENGAGEMENT
www.themegallery.com36
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Text in here • ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
• ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.
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Marvin Dejean, CEO Markcom Industries, Inc.
P:(954) 254-9030
info@marvindejean.com
www.marvindejean.com
Twitter:@Mdejean
Facebook:Facebook.com/marvindejean
Linkedin:Marvin Dejean