Ready! Set! Convert: Open Leadership In Church Communications

September 21, 2010Marvin Dejean

Markcom Industries

READY! SET! CONVERT: OPEN LEADERSHIP IN CHURCH COMMUNICATIONS

2

READY! SET! CONVERT

1

2

3

4

Getting The Word Out: Extending The Invitation

In the Beginning Was The Word: Growing The Conversation!

Having Your Say: The Final Word!

Hands On Sessions

3


Should Your Church Invest in Social Media?

“Everybody Else is Doing It” “We Are Being Left Behind”

“We Want The Latest Cool Gadgets”

"Why get on board and get involved with Social Media?"

ROE+ROC=ROI

Qualitative & Quantitative

How does social media improve the quality of ministry and help move the church's objectives forward?

www.themegallery.com4

Communication

Call To Action

Qualitative

Connecting

5


How will this new Social Media "thing" help our church, ministry or organization Communicate, Connect our

Community, and Call People to Action?

6


DEVELOPING YOUR SOCIAL MEDIA STRATEGY

7


DEVELOPING YOUR SOCIAL MEDIA STRATEGY

S IS FOR S.M.A.R.T

MAKE YOUR ENTRY INTO SOCIAL MEDIA AN ENGAGEMENT THAT IS:

SPECIFIC, MEASURABLE, ATTAINABLE, RELEVANT & TIMELY

CREATE YOUR PLAN


CShare work trips with flickr and audio blogging.

CShare corporate gatherings with Ustream

C Share your life with twitter


9

Growing The Conversation!

3 Main Areas of Focus

Websites

Social Media

Analytics



Inward and Outward Goals for your Website

1.Outward: ~ New people to find your church online ~ Potential visitors to learn about your church culture ~ Potential visitors to know service times and location

2. Inward: ~ Discipleship and spiritual growth ~ Sermon follow up and additional resources ~ Remind and inform about upcoming events ~ Volunteering and ministry opportunities



Understanding Your Organization’s Online Culture

~ What does our website communicate about us?

~ What are the unspoken cultural cues we’re using?

~ What does our language say about us?

~ Does our digital culture match our physical culture?

~ Are we attracting or attempting to limit users?

~ Are we oriented toward left or right brain?



Where Leaders Get Derailed

~ Trying to rush the process ~ Not being flexible to change how you think/change tools

~ Falling in love with the tools ~ Too much emphasis on form instead of function

~ Quitting too soon because other projects took priority ~ Not asking for help or paying for advice

13


http://www.kingsfieldchurch.org/

14


http://www.hopeingod.org/

15


16


17



PowerPoint has new layouts that give you

more ways to present your words, images and media.

Your Church Is

Here

X


Websites

Social Media

Analytics

19


20


21


22


http://youtu.be/1J6uKN9mCc8

23


http://www.facebook.com/FacebookPages

24


http://mediaforministry.org/category/wordpress-help/

25


http://youtu.be/ddO9idmax0o

26


Possible Use #1 Pastors to PeoplePastors can use Twitter to have a more personal connection with hundreds of people, without being bogged down by 2 way messaging.

Possible Use #2 Between Group MembersSmall groups can use Twitter to learn about each others day to day lives, fostering better connections and deeper relationships.

Possible Use #3 Marketplace MinistryPeople using Twitter to open their lives to co-workers, seekers and non-believers.

Possible Use# 4 Missionaries to SupportersNot that this needs much explanation, but imagine how powerful it would be to follow missionaries play by play.

27


Twitter Tools

http://hootsuite.com/

http://twitpic.com/2qhmyp


PowerPoint has new layouts that give you

more ways to present your words, images and media.

Your Church Is

Here

X


Websites

Social Media

Analytics

30

Measuring The Conversation! Begin with the end In Mind (What is your overall strategy?)

A Facebook Page and a Twitter Feed is not a social media strategy (Measurement processes will always differ, depending on business goals)

Social Media is about people. People connecting to other people to build better relationships, fostering communities and increasing collective knowledge

Measurement and Metrics are one way to help to tell the story of Social Media.

Listen first before you engage.

Measurement should be baked into your program before you launch it. It’s not an afterthought, it’s part of the process.

Learn what to measure: Activity; Tone; Velocity; Attention; Participation Qualitative attributes.

Qualitative is just as important as numbers (learn how to tell a story)are you part of the conversation for your products/industry?/How is the competition discussed?

Breaking down these qualitative attributes into bite-size chunks that we can measure, understand and translate easily into a business context is a vital step in measuring social media ROI

31

Measuring The Conversation!

32

Measuring The Conversation!

33


Analytics

MEASURING ENGAGEMENTYou can use standard web analytics tools (Google Analytics) to measure:

Visitor Loyalty – The number of return visitors over 1 month

Recency – The number of return visitors over 1 week

Duration – The length of time spent on the site

Actions – The number of actions taken on the site: downloading, posting, commenting, playing, etc…

MEASURING ENGAGEMENT


Text in here

Text in here

Text in here

Text in here

Text in here • ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.

• ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.




Diagram

Marvin Dejean, CEO Markcom Industries, Inc.

P:(954) 254-9030

[email protected]

www.marvindejean.com

Twitter:@Mdejean

Facebook:Facebook.com/marvindejean

Linkedin:Marvin Dejean

Ready! Set! Convert: Open Leadership In Church Communications

Spiritual

Transcript of Ready! Set! Convert: Open Leadership In Church Communications