The Video-Ready Campus Enhanced Business Communications
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Transcript of The Video-Ready Campus Enhanced Business Communications
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
The Video-Ready CampusEnhanced Business Communications
Marie Hattar, Vice President
Network Systems and Security Solutions
Kumar Srikantan, Senior Director
Catalyst Switching Product Marketing
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
Key Trends Driving Video
Enterprise Video Applications and Models
Network Requirements for Video
Campus Network Architecture Approach
Bringing it All Together
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
A Picture is Worth a Thousand Words…
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
New Business RealityMeeting Network Demands
Web 2.0
IT priorities of video, web conferencing will drive need for integrated networks;only 24% of organizations have data, voice, video integrated on a single IP network.
telepresencetelepresence
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Enterprise Video AdoptionOn the Rise
"Today, we have… the 'perfect storm' for the use of video and audio over IP networks. Networks are faster, and better at delivering rich media; storage prices have plummeted; and the price of high-quality LCD displays has
come way down."
Melissa WebsterVice President, IDC
“For many business and IT
leaders, IP video is an
important component in their
corporate Green, risk
management and physical
security, and marketing
strategies.”
Lippis Report Issue 104April 21, 2008
240 million video-enabled phones and 63.6 million IPTV subscribers expected by 2012.
MultiMedia Research GroupInfoWorld
“Without investment, the Internet will reach capacity in 2010. In 3 years, 20 typical households will generate more traffic than the entire Internet.”
Jim Cicconi,Vice President, AT&T at Westminister eForum, 2008
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
� Video traffic in 2007 exceeded all Internet traffic in 2000
� Video is 40% of Cisco WAN bandwidth
� Video traffic in enterprises expected to more than double in next two years*
� Luminas Research on innovation
*Video in the Enterprise: A Snapshot of Current and Planned Adoption, IDC, January 2008.
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All Internet Traffic in Year 2000 Video Traffic in Year 2007
Traffic Comparison
Petabytes/M
onth
Video on the NetworkUnprecedented Growth
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
Video TransformationTop Business Benefits Today*
*Video in the Enterprise: A Snapshot of Current and Planned Adoption, IDC, January 2008.
Cost Savings Collaboration
Customer Satisfaction
Culture and Branding
Strategic
Differentiation
Training
Global InteractionsPervasive
Real-Time
Ecosystem
Processes
Travel
Meetings
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Coca-Cola� 40K Field Employees� 30K Knowledge Workers� Global Brand
Digital Media System� Build Culture� Increase Training
Business Use of Video Delivering an Intelligent, Converged Environment for Video
Desktop Video
Streaming
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
University of Münster� 350 Buildings� 40,000 Students
Digital Media System� Dalai Lama Speech � Broadcast Securely
Business Use of Video Delivering an Intelligent, Converged Environment for Video
Desktop Video
Streaming
Digital Signage
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
Cisco TelePresence
Global Financial� 100,000 Employees� Critical Relationships
Cisco TelePresence� $4M Investment� $40M Savings
Business Use of Video Delivering an Intelligent, Converged Environment for Video
Desktop Video
Streaming
Digital Signage
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Cisco TelePresence
High School District� 23 Facilities� 12,000 Students
Cisco IP Surveillance� 400 Cameras� Faster Response
Business Use of Video Delivering an Intelligent, Converged Environment for Video
Desktop Video
Streaming
Video Surveillance
Digital Signage
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Web Conferencing
Cisco TelePresence
Adena Health System� 10 Facilities� 14,000 Patients / Year
Telemedicine� Neo-Natal Care� Customer Service
Business Use of Video Delivering an Intelligent, Converged Environment for Video
Desktop Video
Streaming
Video Surveillance
Digital Signage
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Adena Health SystemsBusiness Transformation with Video
“Telemedicine dramatically improves the care we can provide...If we’re looking for help with a diagnosis, someone from Children’s Hospital, whether a neonatologist or a sub-specialist, can see the patient and speak to the attending physician in real time.”
— John Fortney, MD, Medical Director Adena Health System
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
Enterprise VideoKey Technology Trends and Implications
Unified Communications
Migration to HD Video
New Content Creators / Consumers
Universal Access
Enterprise Video
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
Enterprise Video Increasing Demands on the Network
Cisco TelePresence
DesktopWebcams
CCTVSystems
Streaming Digital Media
Video On-Demand
IP Video Conferencing
Interactive/Bi-Directional
Streaming/Uni-Directional
Network Requirements
Concurrent Sessions
IP Video Surveillance
Desktop Collaboration
SimultaneousServices
and Integration
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
The Video-Ready Campus
Secure Secure
Enterprise Video Network Requirements
Secure Confidential
Communications
Ensure the User
Experience
Optimize Scale
Manage Video Growth
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Video OptimizationHow Do You Ensure the Video Experience
�Delivery Optimization
Traffic Control
Bandwidth Utilization
�Monitoring & Management
Operational Expense
Video Asset Management
�Non-Stop Communications
Business-Critical Video
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
Monitoring & Management
� CiscoWorks & Multicast Manager
� Automation and SLAs
� Application Intelligence & Analysis
Delivery Optimization
� Intelligent Edge Classification
� Quality of Service & Multicast
� Low Latency & Jitter
Non-Stop Communications
� CiscoWorks & Multicast Manager
� Automation and SLAs
� Application Intelligence & Analysis
Video OptimizationHow Do You Ensure the Video Experience
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
�Users
Access Control
� Virtualization
Logical Partitions
� Infrastructure Security
Video-Specific Attacks
Network Integrity
Video SecurityHow Do You Ensure Confidential Communications
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Video SecurityHow Do You Ensure Confidential Communications
Virtualization
� GRE Tunnels
� VRF-Lite
� MPLS
Access Control
� User & Device Policy Control
� Network-Level Policy Control
� Video-Specific Mechanisms
Infrastructure Security
� Cisco® Integrated Security Features
� Multicast Security
� Application-Aware Access Control
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Video ScalingHow Will You Replicate Your Successes
� Increased Bandwidth
HD Video
�Hardware Compatibility
Modularity
StackWise®Plus
�Mobility
Wireless Integration
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
Constructing the 10 Gigabit CampusDesign Options for 10 Gigabit Video Deployment
Access Layer
� Catalyst® 6500
� Catalyst 4500 E-Series
� Catalyst 3750-E
� Catalyst 3560-E
Distribution Layer
� Catalyst 6500
� Catalyst 4500
Core Layer
� Catalyst 6500
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Video-Ready Campus ArchitectureBest Practices
Latency & Bandwidth
Quality of Service
Multicast
High Availability
Mobility
Confidentiality
Learn More:
www.cisco.com/go/ccf
SiSi SiSi
SiSi SiSi
SiSi SiSi
VideoConferencing
Cisco TelePresence
DigitalSignage
Live Broadcasts / VOD
Surveillance
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Unified Network
Services
Virtu
aliza
tion
OperationalManageability
IntegratedSecurity
Nonstop
Communications A
pplica
tion
Intelligence
QoS Policy Manager,Cisco® Multicast Manager, PISA, Network Analysis Module
NSF/SSO, ISSU, EEM, GOLD
VRF-Lite, GRE, MPLS, Virtual Switch
Identity-Based Network Services, TrustSec, Multicast Security, CISF,
Infrastructure Security
802.11n,Enhanced Power
over Ethernet, Wireless
Services Module
QoS, Multicast, NBAR, NetFlow, IPSLAs,
Flexible Packet Matching
The Campus Communications Fabric
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Technology
Planning
Identify Video Solutions for Your Business1
Define Video Strategy Including Integration2
Assess Network Architecture3
Implement and Build a Video-Ready Network4
Develop Pilots for Rollout5
Deploy Integrated Video Solutions6
Video-Ready CampusYour Roadmap
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
Questions?
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Thank You for Attending
Please Stay for Your Chance to Win a GPS
© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29