RESHARE & DISKUSI

WHY PLAYERS LEAVE

R I Z A L S A P U T R A O F D E VAU LT T E A M

FACT:ON THE F IRST 30 DAYS 95% OF PL AYERS ARE LEAVESQ U E S T I O N I S : W H Y ?

• Aesthetics will always be relevant on your game, but it’s not a scalable problem to solve• So, what are the reason?

– Customer Interviews– Developer Surveys– Player Study– RUM (Real User Matrix)

FROM CUSTOMER REVIEWS

•What come up from player & developer?• Players are leaving because of friction• Friction is not the main problem, but it’s a scalable problem

Friction noun [U] (DISAGREEMENT)disagreement or unfriendliness caused by people having different opinions

PLAYER SAID THINGS LIKE THIS:

“The game is too hard!”“My friends leave the game!”

“The game is too long to load!”

“The updates are too frequently!”

“Please give more update, it’s not enough!”

CASUAL MOBILE F2PMAJOR TRENDS

1ST MAJOR TRENDCASUAL• The idea of creating a game that can appeal on casual

audience.• Casual is growing and spreading through all platform.• Inside a large game also have a casual game inside of it.

2ND MAJOR TRENDMOBILE• Represent 37% of market in

term of revenue (despite the fact that 10 years ago was tiny)• Is a major trend of game

industry at present time

3RD MAJOR TRENDFREE 2 PLAY• Overwhelming

revenue from games come from F2P games

CASUAL MOBILE F2PMAJOR TRENDS

• Reduction Difficulty Friction• Some player would

be so pull off the difficulty

• Reducing difficulty friction at least at the very beginning is the key reason why is this party industry is grown

• Illumination of Place Friction• Play at anytime &

anywhere• No need to wait• (It’s not about

artstyle or 8-bit)

• Delay of Payment Friction• How do you get

someone to the store and pay money• How do make

someone pay money at the very beginning

THESE TRENDS ARE ALL ABOUT FRICTIONN O T A N E SS E N T I A L S R E A S O N

“HOW HARMFUL IS THE FRICTION?”

“HOW AVOIDABLE IS IT?”

QUESTION IN MIND:

FRICTION DIAGRAM

Harmful

UnavoidableAvoidable

Beneficial

FRICTION DIAGRAM

Harmful

UnavoidableAvoidable

Beneficial

Difficulty Payment!

HardwareBad UX

FRICTION DIAGRAM

Harmful

UnavoidableAvoidable

Beneficial

Balance Hide / Delay

Accept / TrickEliminate

“WHERE’S YOUR FRICTION?”“WHERE IS IT ON YOUR GAME THAT CAN BE

FIXED?”

QUESTION IN MIND:

REMEMBER: ITS NOT ABOUT ESSENTIALS

OK.. THANK YOU!

P L E A S E B E H A P P Y. YO U A R E T H E B E S T.