RE: connect

1) RE: connect update

2) Understanding the components

3) Opportunities today + opportunities ahead

4) MSA RD program (your support)

5) Promoting the package

RE: CONNECT AGENDA

UN-MET EXPECTATIONS:

• Some self-inflicted – We communicated too early or too aggressive timeline

• Too aggressive timelines

• Some… Broker needs drove expectations / priorities

• Changes in priority / changes in demand

• Budgetary restraints

• MLS difficulties

• Organizational changes

• From now on – Deliverables & dates presented ONLY when completed

RE: CONNECT

RE: connect Update

Priorities:1) MLS’s live2) Automation fixes – database sync’s3) Launch RE: mobile connect across entire system4) Executive websites (where MLS is live) & v 1.5 enhancements5) RE: customer connect6) SEO phase II & site content

7) Signup process RealtyExecutives.com/signup8) Log-in (Executive Access & RE: connect)9) MSA Program and support infrastructure

RE: CONNECT UPDATE

1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues

• Add’l 37 w/ Low or No Priority

RE: CONNECT UPDATE

1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues

• Add’l 37 w/ Low or No Priority

RE: CONNECT UPDATE

1) MLS’s:• 95 Live • 10 In Programming• 11 Pending MLS approval• 57 Need Paperwork• 6 Having Issues

– Team uses shared Google docs– Each of you given an update today – excel file/printout– CormacFoster@RealtyExecutives.com – main contact

RE: CONNECT UPDATE

Many times – it is the MLS that is

holding up integration

2) Automation / Database Sync’s:• MLS’• Our MLS data aggregator• Superlative (roster DB – Executive Access)• RE: mobile connect• Lead sources / RE: customer connect

Action we need from you – our RD’s:1) MLS affiliation and MLS ID – of every Executive in EA 2) Updated photos and You pages3) Updated office photos

RE: CONNECT UPDATE

2) Automation / Database Sync’s:• IF something is not working correctly – please send e-mail with

complete listing info or detailed info to CormacFoster@RealtyExecutives.com

RE: CONNECT UPDATE

3) Mobile Connect Update:• Live across the US (Canada in 1 mo.) – Manual or Automated MLS• Automated where we have MLS live – AND MLS AFFILIATIONS• Canada: Still waiting on mobile carriers for last 20% functionality• Note: MLS Automation makes it easier

• Short window of Exclusivity• We are the ONLY franchise with this system• Just won Inman “Mobile Mojo”• Mobile leads are outpacing Internet leads• Mobile leads are also showing themselves to be higher quality leads

RE: CONNECT UPDATE

35620

35620

4) Executive Websites

4) Executive Websites• Where the MLS is Live• Currently 4891 Executive sites have been built

• Inbound & Outbound links are working (Google)• The more we log-in … the more Alexa and Google like us• Early adopters are receiving benefits (leads will follow)

• IMPORTANT: Executives should be purchasing a site to promote themselves – they are not yet purchasing leads

RE: CONNECT UPDATE

RE: CONNECT UPDATE

v1.5 Enhancements:

• MLS & Zip Code Search added (Main Site & Executive Sites)

• New Look to main image section (Carousel gone – now rotating pics)

• Activated other property types (Residential Condos, Land, Commercial)

• Added serial number to listings (Eliminated MLS # Duplication)

• Modified Agent ID’s in DB (Eliminated MLS # Duplication w/ Mobile)

• Subscription Changes (Add & remove products)

• Added plugin: Agent Tools (Featured properties, taglines & display names; Executive can specify website (blog or database))

• Altered MLS Structure to be custom to us

RE: CONNECT UPDATE

5) RE: customer connect Update• Have a prototype

• Concept: Handles leads from multiple sources – Trulia, Realtor, our websites, + lead routing, + CRM + drip

• Will be reviewing this week with several of you as “Thoughtful Leaders”

• Do not have a timeframe

RE: CONNECT UPDATE

6) SEO Phase II & Site Content

• Now that we have our site & structure in place – we are entering Phase II of SEO implementation

RE: CONNECT UPDATE

6) SEO Phase II & Site Content• Current # of Listings live = 1.7 Million• # of Pages Indexed (Secondary Index) 45,000• # of Pages Primary Indexed 709

• Current Page Rank = 5• Alexa Rating increasing = Current Alexa Rating 366,225

From 450,000 +

RE: CONNECT UPDATE

RE: CONNECT UPDATE

RE: CONNECT UPDATE

• Need hi-res photos for homepage

• MLS needs to be live

• Need to include MLS info: MLS # + Executive Name•

• Send to Marketing@RealtyExecutives.com

7) Signup process RealtyExecutives.com/signup

8) Log-in (Executive Access & RE: connect)

9) MSA Program and Support Infrastructure

RE: CONNECT UPDATE

Other Priorities:1) Broker & Regional Sites2) Expanded Print Marketing Center3) New Interface for Executive Edge

Other Goals & Opportunities:4) Increased communications & videos5) Supporting Television Advertising6) Mobile Recruiter

RE: CONNECT UPDATE

Understanding the Components

Action we need from you – our RD’s:1) MLS affiliation and MLS ID – of every Executive in EA 2) Updated photos and You pages3) Updated office photos4) Claim our Google Listings

RE: connect Components :• RE: executive access• RE: web connect• RE: mobile connect• RE: customer connect coming soon

RE: CONNECT LIVE DRIVE

Support Docs:

RE: CONNECT LIVE DRIVE

Opportunities Today

& Opportunities Ahead

93% of the US population is mobile.

We send over 4.5 billion text messages per day.

The Mobile RevolutionAn Impressive Trend in Consumer Behavior

Mobile marketing performed 4.5 times better than web marketing in Q4 2010.

LIST HUSyndication

MSARD Program

Christina Butera

AZCAIANDORSDTXWA

MSA ROLL-OUT PLAN for RD’sJohn Bridges

AL, AR, LA, MSFL GA, NC, SC, TNMexico & Int’l Other

Kelly Zegers

CO, KS, MO, NECT, ME, MA, NH, RI, VTHIID, MT, NV, NM, OK, UT, WYIL, IN, MIKY, OH, WVMD, DEMN, WINJNYPAVA, D.C., CANADA

MSA ROLL-OUT PLAN for RD’s

KellyZegers@RealtyExecutives.com

JohnBridges@RealtyExecutives.com

ChristinaButera@RealtyExecutives.com

Train-the-Trainer Webinars

Executive Webinars

On-site Trainings

Promote the Offering

Support Docs:

RE: CONNECT LIVE DRIVE

RE: CONNECT

PROMOTE THE OFFERING

• $30 / $30 / $30 or $75/mo

• Monthly $75 mo / $900 yr

PROMOTE THE OFFERING

Thank You