Post on 05-Dec-2014
description
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EXTENDING THE RAISER’S EDGE WITH THE POWER OF “ I”
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Is picky about who to support
Is targeted by multiple organizations
Wants to be spoken to on own terms
Wants transparency, accountability and ROI
FUNDRAISING REQUIRES A COMPREHENSIVE APPROACH
THE 21ST CENTURY DONOR
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FUNDRAISING REQUIRES A COMPREHENSIVE APPROACH
Can you keep their attention?
Can you tell a compelling story?
Can you get them to give?
Do you know where to start?
YOUR CHALLENGE GETTING SHARE OF WALLET. GETTING SHARE OF MIND
YOU NEEDA COMPREHENSIVE SET OF TOOLS TO MANAGE
TODAY’S FUNDRAISING COMPLEXITY
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Answers your questions
THE RAISER’S EDGE(i)™
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A solution that facilitates the journey between your organization and your supporters
THE FIRST COMPREHENSIVE FUNDRAISING SOLUTION
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THE FIRST STEP IS A CLEAN CONTACT DATABASE
DATA ENRICHMENT
SERVICESEnsuring every contact is active and reachable
Address Finder™
DeceasedRecordFinder™
Email Finder™
Phone Finder™
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Long-Shot
VIP
NEXT STEP | ASSESS CAPACITY AND LIKELIHOOD TO GIVEFan
Acquaintance
Alicia Jill
DaveJoe
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Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
THE GIVING SCORE | TELLS YOU WHERE & HOW TO START
Acquaintance
Dude
Fan
Alicia
VIP
Jill
Long-Shot
DaveLIK
EL
IHO
OD
to
give
CAPACITY to give
Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
Dude
LIK
EL
IHO
OD
to
give
CAPACITY to give
Fan
Alicia
VIP
Jill
Long-Shot
Dave
Acquaintance
Dude
• Score based on • Over 3 billion proprietary
donor transactions collected over ten years
• Publicly available financial and demographics data
• Correctly focus efforts on the best potential donors
• Raise more money from those who have the capacity to give
• Reduce cost per gift by focusing less on those not likely to give.
Acquire & Upgrade Cultivate & Steward
Minimize & Monitor Qualify & Inspire
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EFFICIENT METHODS FOR COMMUNICATIONS & EDUCATION
Reach them on their terms
Direct Mail
Phone
Web
Face to face
Social Media
JIL
LA
LIC
IAD
AV
ED
UD
E
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COMMUNICATION MADE EASY | MS OFFICE INTEGRATIONEASILY MANAGE
CALENDARSEASILY MANAGE
DIRECT MAIL
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COMMUNICATION MADE EASY | eMARKETING
Manage online profiles
Send emails
Increase website visits
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CONNECT SOCIALLY
Directly connect your donation page to your Facebook
network
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MULTI FACETED GIVING. MULTIFACETED RECEIVING
One-time
Recurring
Tribute
Major
PlannedJIL
LA
LIC
IAD
AV
ED
UD
E
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JIL
LA
LIC
IAD
AV
ED
UD
ETHEIR TIME AND TALENT. YOUR MISSION DELIVERY
Special Events
MANAGE HOW THEY ENGAGE
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JIL
LA
LIC
IAD
AV
ED
UD
ETHEIR TIME AND TALENT. YOUR MISSION DELIVERY
Volunteer Programs
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JIL
LA
LIC
IAD
AV
ED
UD
ETHEIR TIME AND TALENT. YOUR MISSION DELIVERY
Membership Programs
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STAY CONNECTED WITH YOUR SUPPORTERS
Cut Down The EffortBuilt-in “Thank You” emails can be automatically setup and sent
with a click of a button.
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CONNECTED WHEN YOUR ON THE GO!
Data portability and ease of update
Access constituent record information
View record details
Dashboards for quick access to gifts & actions
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RETAIN DONORS
Built-in Fundraising Effectiveness
Capabilities uses donor retention info against other
peer organizations.
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migrate prospects to loyal donors & build better relationships with supporters.
Constituent Profile Alicia
Alicia
Alicia
EVENTS
WEBSITE COMMS & ONLINE TRENDS
DIRECT MAIL DONATIONS
HOLISTIC VIEW OF YOUR CONSTITUENTS
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MEASURE TO MANAGE
Dashboards views
Built-in libraries of reports, queries and filter
Easily drill into details
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Easily drill into details
MEASURE TO MANAGE
Email and online giving stats
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MEASURE TO MANAGE
Easily drill into details
Reports Libraries
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THE RAISER’S EDGE(i)™ | RECAP
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Your solution to
1. Target and identify best prospects
2. Personalize communication for every audience
3. Better manage events and raise more money
4. Grow supporters through giving of time, treasure and talent
5. Provide one holistic view of supporters
6. Increase efficiency saving time and money
7. Measure success