PVHS/UCHealth NoCo

Digital marketing portfolio

Strategy

● Tie web, digital marketing, social and mobile together with comprehensive and cohesive content strategy.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

Innovation

● Constantly search for new ways to tell stories, reach community, consumers and patients.

Source: http://pvhs.org/truebeamstx

Tracking and measurement

● Combine third-party and homegrown dashboards for extensive tracking, measurement and improvement.

Source: Marketing measurement dashboard

Digital display

● Evolution of conversion metrics, tactics, performance.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

Search engine marketing

● Evolution of keyword strategy, conversion metrics, performance.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

iOS/Android app

● Allow users to track their health, find a doctor, get healthy recipes and research health conditions.

Source: Colorado Health Medical Group app

Social media

● Focus on creating valuable content to expand reach, engagement and amplification of message.

Source: PVHS/UCHealth social media

Robo2K

● Tweeted two robotic surgeries to promote 2,000th robotic surgery.

● What's next?

Source: http://pvhs.org/Robo2k

Chat/social broadcast

● Hold chats/live streams. Move from Livestream and CoverItLive to Google+ Hangouts.

Source: http://pvhs.org/chat

Brand blog

● Post patient stories, news.

● Solicit and respond to user and customer feedback.

● Tie to SEO strategy.

Source: http://visionary.pvhs.org

Brand website

● Focus on growing new visitors, engagement and improving conversion rates.

Source: http://pvhs.org/

New brand website

● Combine 3 legacy sites serving diverse markets and organizations.

Source: http://pvhs.orghttp://www.uch.eduhttp://memorialhealthsystem.com