PUTTING THE SEO

POWER OF

GOOGLE+

TO WORK

#

Mark Traphagen

Virante

@MarkTraphagen

#SMX #21A

October 2, 2013

#

Virante Web Marketing

Mark Traphagen - Director of Digital Outreach - #smx #21A

● 62,000 followers on

Google+

● Communities w/

combined membership

of 20,000+

● Top 500 US Google+

user (CircleCount.com)

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Strikes against Author Rank as

present reality:

1. Low Authorship adoption

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Strikes against Author Rank as

present reality:

1. Low Authorship adoption

2. Social signal parsing infancy

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Strikes against Author Rank as

present reality:

1. Low Authorship adoption

2. Social signal parsing infancy

3. Mis-attribution

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

BUT...we want to have

subject authorities….

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Hey, whazzup?

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Secrets Revealed!

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Profiles Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Pages Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Communities Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google+ Internal PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google+ External PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google+ Fitness &

Nutrition Community

4 Links on

High PR Blogs

Went from pg. 8 to

pg. 1 for

"fitness & nutrition"

(Stayed there 3 months!)

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google Authorship &

Author Rank Community

#1 for “google authorship and

author rank”

11,200 members (incl. many

high PR profiles)

320 external links/41 domains

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

www.prchecker.net

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

G+ PageRank

External Link Study

Thanks to Paul Shapiro for

data collection!

http://blog.paulnshapiro.co

m

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Profiles per PageRank Level

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

PR vs Majestic Citation Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

PR vs Majestic Trust Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

PR vs Citation & Trust Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Authorship vs. Non-Authorship PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Authorship Is Link Building

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

G+ Posts Pass PR

Mark Traphagen | Virante.org | @marktraphagen

1 - My Google+ post

2 - Google+ page post

3 - Another Google+

post by me

4 - Share of Google+

post by friend

5 - Home page of site

6 - Inside page of site

7 - Another page of site

8 - Another page of site

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Feb 6, 2012

Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

bit.ly/gplusnetwork

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Advantages of a strong

Google+ Network:

● More reshares

● More recommendations

● More personalization

influence

● Higher PageRank

authority in search

+1 Button on All Your Content

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google Authorship

link authority

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Google+ Page Verification

Mark Traphagen | Virante.org | @marktraphagen - #smx #21A

Mark TraphagenDirector of Digital Outreach

Virante.org

Google.com/+MarkTraphagen

@MarkTraphagen

All My Google+ Guides:

bit.ly/GplusGuides

http://www.slideshare.net/SearchMarketingExpo

#

see more presentations at:

#