Putting the SEO Power of Google+ to Work by Mark Traphagen
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Transcript of Putting the SEO Power of Google+ to Work by Mark Traphagen
PUTTING THE SEO
POWER OF
GOOGLE+
TO WORK
#
Mark Traphagen
Virante
@MarkTraphagen
#SMX #21A
October 2, 2013
#
Virante Web Marketing
Mark Traphagen - Director of Digital Outreach - #smx #21A
● 62,000 followers on
Google+
● Communities w/
combined membership
of 20,000+
● Top 500 US Google+
user (CircleCount.com)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
2. Social signal parsing infancy
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorship adoption
2. Social signal parsing infancy
3. Mis-attribution
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
BUT...we want to have
subject authorities….
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Hey, whazzup?
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Secrets Revealed!
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Pages Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Communities Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Internal PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ External PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Fitness &
Nutrition Community
4 Links on
High PR Blogs
Went from pg. 8 to
pg. 1 for
"fitness & nutrition"
(Stayed there 3 months!)
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship &
Author Rank Community
#1 for “google authorship and
author rank”
11,200 members (incl. many
high PR profiles)
320 external links/41 domains
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
www.prchecker.net
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ PageRank
External Link Study
Thanks to Paul Shapiro for
data collection!
http://blog.paulnshapiro.co
m
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles per PageRank Level
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Citation Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Trust Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Citation & Trust Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship vs. Non-Authorship PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship Is Link Building
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ Posts Pass PR
Mark Traphagen | Virante.org | @marktraphagen
1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 - Share of Google+
post by friend
5 - Home page of site
6 - Inside page of site
7 - Another page of site
8 - Another page of site
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Feb 6, 2012
Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
bit.ly/gplusnetwork
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Advantages of a strong
Google+ Network:
● More reshares
● More recommendations
● More personalization
influence
● Higher PageRank
authority in search
+1 Button on All Your Content
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship
link authority
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Page Verification
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark TraphagenDirector of Digital Outreach
Virante.org
Google.com/+MarkTraphagen
@MarkTraphagen
All My Google+ Guides:
bit.ly/GplusGuides
http://www.slideshare.net/SearchMarketingExpo
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