Why Google+ Matters (Still) By Mark Traphagen
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Transcript of Why Google+ Matters (Still) By Mark Traphagen
![Page 1: Why Google+ Matters (Still) By Mark Traphagen](https://reader035.fdocuments.in/reader035/viewer/2022081401/5592b7cb1a28ab47658b45a4/html5/thumbnails/1.jpg)
Why Google+ Ma-ers (S2ll)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Reality by 2012
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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stonet.co/gplusnotdead
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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…it is true that somewhere around 1,200 Google+ employees moved to another building. That would in fact be the en2re Google+ team, as we outgrew our old building and were packed in like sardines. The new building is great. :-‐)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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The Man Behind the Curtain
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Google+ is a Data Gold Mine
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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SemanBc Search & EnBBes
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Personal IdenBty
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Brand IdenBty
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Google My Business
Google.com/business
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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stonet.co/GPlusShareaholic
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Global Search
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Personalized Search
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Extended Reach via Reshares
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Brand Pages Too!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Source: www.notprovidedcount.com
Brand Pages Too!
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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1. Keywords (esp. in Title)
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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2. Circle Relevancy
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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3. Recency of Engagement
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Takeaways
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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CONNECT ALL THE THINGS
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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BUILD FOLLOWING
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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CREATE OPTIMIZED, UNIQUE POSTS
Mark Traphagen @marktraphagen google.com/+MarkTraphagen
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Mark Traphagen @marktraphagen google.com/+MarkTraphagen
• www.stonetemple.com • Sr. Dir. Online Marke2ng • 110,000 G+ Followers • +MarkTraphagen • @MarkTraphagen
THANKS!