The practice of managing the spread of information b/w an individual or an organization

PR

The wise company takes concrete steps to manage successful

relationships with its key public

THE FIVE FUNCTIONS

-Press Relations-Product Publicity-Corporate Communications

-Lobbying-Counseling

-Press Relations

-Product Publicity

-Corporate Communications

Presenting news & information

Sponsoring efforts for publicity

Promoting understandings

-Lobbying

-Counseling

Dealing to promote legislation

Management about public issues

MPR plays an important role in

Launching new productRepositioning a mature productBuilding interest in a product category

MPR plays an important role in

Influencing specific target groupsDefending products with public problemsBuilding the corporate

How companies exploit the potential of

public relations & publicity

-Customer Communications-Trade Shows-Direct Marketing-Sales Materials-Employee Communications-Investor Relations